Name: Tech Talk: Geospatial intelligence to enhance customer analytics
Start: 2024-04-23T19:01:00Z
End: 2024-04-23T19:01:25.000Z
Location: BrightTALK
Rating: 0

Applications are the backbone of modern business. Legacy companies across every business sector are being disrupted by digital-first companies using modern apps to bring new functionality to market faster, meeting customer expectations for speed, agility, and scalability. Whether they know it or not, every company is under pressure to become an application business. Successfully navigating this journey is what separates the leaders from the followers. Fortunately, no one has to go it alone. One partner understands how interconnected applications, platforms, and operations work together to simplify the road ahead. And one company offers the trusted expertise to get it right, every step of the way. 

These days, employees expect to be able to work not just from anywhere, but from any device, without sacrificing performance. At the same time, your primary goals are to protect your perimeter, protect your employees, and protect your data. Meet your team's remote work needs and your goals with a cloud network that is secure at the edge, where your employees are.
 
Join our webcast to explore strategies that can help you achieve your goals efficiently and effectively, such as:
SASE (secure access service edge).
EDR (endpoint detection response).
MDM (mobile device management).
ZTNA (zero trust network access).
IAM (identity access management).
Multifactor authentication.
Patching services.
Vulnerability scanning.
Security assessments

Tech Talk: It's going to take more than a firewall!

As AI technologies continue to evolve, it's critical to ensure that your network is prepared to evolve with them. Building an AI-driven network allows your business to protect consistent network functionality and user experience while alleviating the stress on your network managers.

In this video, we're showcasing how Juniper Mist AI enables your AI-driven network with the power of Juniper's future-focused NaaS, Mist AI Cloud, and Marvis VNA.

Build an AI-driven enterprise with Juniper Mist AI

Discover how AI is transforming cybersecurity and the key concerns it raises for CISOs. Our experts Ryan Hamrick, Security Consulting Services Manager, and John Bruggeman, vCISO, discuss the evolving threat landscape, AI-powered attacks, data privacy, integration challenges, and skill gaps. Learn strategies to address these challenges and protect your organization.

The impact of AI on Cybersecurity: Top concerns for CISOs

The artificial intelligence (AI) revolution is in full swing as record numbers of organizations race to adopt AI to improve business operations, enhance productivity, foster creativity, and drive significant business growth.

However, the most important question to ask before jumping in is, “how to roll out AI successfully.”  Join our AI experts as they explore the common pitfalls during enterprise AI adoption. What strategies, structures, and talent management approaches will business leaders need to put in place to prepare their organizations for an AI-driven future? 

We will examine these and other critical questions, such as:
• Navigating the AI Hype Cycle 
• Selecting the right AI technology and vendor
• Building a great AI technical team
• Data management and repositories
• User training and support

AI Cafe: 5 pitfalls to avoid during enterprise AI adoption

Kevin Johnston, CBTS sales engineer, and Danielle O’Keeffe, manager, solutions consulting at Five9, explore how CBTS and Five9 are transforming contact centers with AI. Discover how real-time sentiment analysis, automated call summaries, and advanced analytics enhance agent performance and customer satisfaction. Learn about the latest AI integrations—such as GPT-3—and their impact on operations. This video provides valuable insights into the future of customer service technology and the significant ROI that AI can deliver.

Expert insights: Leveraging AI for next-gen contact center with Five9 and CBTS

Our CISO John Bruggeman was joined by Jim Studer and Allan Hackney to discuss key topics around securing funding for projects, navigating the C-Suite, and managing legal risks and compliance. Learn effective strategies for obtaining funding, building executive relationships, and mitigating legal liabilities. Don't miss out on valuable insights from industry experts! Watch now to stay ahead in cybersecurity risk management.

Inside the CISO's Office: Navigating cybersecurity funding and legal risks

Our experts discussed combating phishing attacks and securing your e-mail infrastructure. Learn about innovative techniques and how Check Point's Harmony Email & Collaboration (HEC) helps you stay ahead of cyber threats. Ensure a safer digital future by fortifying your defenses against e-mail fraud. Dig deeper: https://go.cbts.com/download-check-point-harmony-email-collaboration

Safeguard Your Email: Phishing Prevention with Check Point Harmony

Consulting CISO John Bruggeman and guest speaker Tom Siu delved deep into the multifaceted realm of risk, encompassing topics from physical security to cybersecurity and beyond. Watch now as the industry experts discuss their experiences and strategies for navigating the complexities of risk management.

Inside the CISO's Office: Navigating risks in the modern landscape

Cybersecurity fatigue is a pressing reality for organizations today. With the surge in cloud migration and a dispersed mobile workforce, safeguarding digital assets becomes increasingly complex. Data, users, and systems proliferate, generating a tidal wave of security data. In this landscape, managed security partners emerge as a potential solution, offering respite from the burden of constant vigilance. View now as we explore how these partnerships provide a pathway to enhanced cybersecurity in an ever-evolving digital realm.

Cybersecurity fatigue is real! Is a managed security partner the answer?

Artificial intelligence (AI) is reshaping the landscape of unified communication, ushering in a new era of seamless collaboration and unparalleled efficiency in the digital workplace. In this groundbreaking exploration, discover the advantages of AI-driven productivity, including enhanced efficiency, streamlined processes, and heightened workforce engagement. Discover how organizations leverage embedded AI to automate tasks, translate content across languages, and tailor communications for a personalized experience. Gain insights from our industry experts as they navigate the current AI landscape and predict future trends in unified communication and the digital workplace. 

Learn more: https://www.cbts.com/blog/the-2024-digital-workplace-roadmap-the-future-of-unified-communications-and-collaboration/

Chapters:
0:00 Introduction
1:10 – The rise of AI in the digital workplace 
3:05- The journey of virtual meetings, how AI is improving transcription
7:32 – Data governance
10:29 – How will AI affect the job market and job functions?
12:26 – How can you use AI in the digital workplace to assist your day-to-day operations?
14:45 – How AI is being embedded into different platforms and the different associated features
17:00 – AI capabilities we might see in the future
18:13 – What are some risks/use cases associated with AI?
21:49 – Is AI currently being used for talent acquisition? What are the risks of doing so?
25:05 – Task efficiency and the power of leveraging AI today
25:45 – Do you see applications of Gen AI in the digital workplace without company data? 
29:04 – If you are not using AI today, challenge yourself to think about the different ways you can use it

Tech Talk: The power of embedded AI in digital workplace solutions

Watch now as we navigate the evolving threat landscape with insights from esteemed experts John Bruggeman, Consulting CISO, and Heidi Shey, Principal Analyst of Security and Risk at Forrester. Gain valuable insights into post-quantum cryptography, vulnerabilities in current systems, and CISO strategies for a secure future. Discover practical steps to integrate post-quantum cryptography and kickstart your organization's journey towards a quantum-ready security posture. Stay ahead of the curve and safeguard your data in the era of quantum computing! Learn More: https://go.cbts.com/download-forrester-report-planning-for-post-quantum-security

Inside the CISO's Office: Forrester insights on post-quantum security

Kick off the new year right! Register now for our upcoming 30-minute Tech Talk: “Building the ‘storefront of the future’ requires a reliable, secure cloud network” to gain expert advice on the various aspects of modern networking, including insights and strategies to optimize performance while minimizing costs and security risks.

Expect to learn more about the following topics:
• Modern, cloud-based networking solutions
• Network segmentation and access controls
• Unified threat management (UTM) systems
• Open-source solutions and virtualization
• Network monitoring and analytics tools
• Managed services and outsourcing
• Regular updates and patch management

Register now to hear experts Justin Rice and Jon Lloyd discuss solutions to support the retail store of the future!

Tech Talk: Building the "storefront of the future"

With the demand for remote work and use of cloud computing services continually on the rise, it's more important than ever that businesses adopt a secure and scalable connectivity solution. SASE, or secure access service edge, is that solution.

CBTS experts Jon Lloyd and Justin Rice explore the basics of SASE and share how it can benefit your organization.

0:00 - Introduction.
1:00 - What is SASE?
2:33 - The role of SASE in securing a remote or hybrid workplace.
5:13 - What components are organizations adding to create a SASE system?
7:44 - How do we get to single-vendor SASE?
10:52 - What are the challenges currently experienced with SASE?
12:33 - Challenges in deploying a SASE solution.
13:53 - What are the key considerations when addressing the complexity of implementing and integrating SASE solutions with existing infrastructure?
16:35 - How does the concept of Zero Trust fit in with SASE?
20:20 - C-level concerns when considering adopting SASE.
23:36 - What are your thoughts on combining SASE and Zero Trust Model with Data Management Administration such as Data Lakes or Data Base?
25:00 - What is the future of SD-WAN?
26:43 - The cost model for most SASE vendors is user-based. Will there be a shift in that pricing model soon?

Tech Talk - Beyond the hype: Exploring the real benefits of SASE

60% of breach victims said they were breached due to a known vulnerability where the patch was not applied. - Ponemon Institute Vulnerability Survey

For strong security in today's multi-cloud and hybrid IT environments, organizations need integrated patch management solutions that are compatible with and provide visibility across not only on-premises technologies, but also their cloud workloads and assets, from on-premise databases to SaaS applications, microservices, virtual machines, and their data.

Watch now as Jon and John discuss how organizations can, and should patch smarter, not harder with Patch Management as a Service (PMaaS). Learn more: https://go.cbts.com/download-patch-management-as-a-service-what-you-need-to-know

Topics:
0:00 Overview of patching; why are patches are missed?
3:11 CISO perspective: Where does patching fit in to your security program?
7:17 For an enterprise company, what is the right recipe for a successful patching program?
9:26 How do you combat the biggest weakness in any security program: the employee?
11:32 Who in a company needs to buy into the patching program?
14:05 You ran an automated vulnerability scan. What next?
16:26 What is the CISO's magic tool to patch the network without downtime?
19:10 Is patch management regulated by compliance and regulatory requirements today?
20:04 Customers report average 55% successful patch rate. CBTS patches at 95% SLA
23:14 CISO perspective: the benefit of a patching "easy button"
27:56 Are there assessments to help understand where to start with a patching program?
32:18 How does patching play into "zero trust"?
34:38 Importance of a patching program and closing remarks

Inside the CISO's Office: The unnecessary risk of missed patches

John Bruggeman, CBTS Consulting CISO, and David Aviv, Radware CTO, delve into the ever-evolving cybersecurity landscape and the risks that impact organizations worldwide. Our expert speakers shed light on key topics shaping the cybersecurity landscape today and the near future:

• Understanding the difference between Layer 7 and traditional DDoS attacks and the unique challenges they pose to modern cybersecurity measures. 
• Fighting back with innovative strategies cutting-edge techniques to ensure cybercriminals face the repercussions of their actions accountable 
• How public zero trust-the next wave of zero trust for publicly-exposed applications-is reshaping security paradigms for publicly exposed applications. 
• The ever-present challenges of zero-day attacks and the hidden blind spots they exploit.

Don't miss out on this opportunity to fortify your defenses and protect your organization.

Unmask emerging Internet attacks and navigate the global threat landscape

Our panel of seasoned security experts provided an exclusive look back at the year's most significant cyberattacks and security incidents, including notable events like the MGM and MOVEit breaches as well as the implications of the FTC Safeguards Rule.

Get valuable insights into the evolving threat landscape; the latest tactics employed by cyber adversaries; emerging trends in cybercrime; and the tools, techniques, and strategies that CISOs have used to protect their assets. Learn more: https://www.cbts.com/it-security/

Inside the CISO's Office: 2023 from breaches to breaking news

In a captivating interview, John Bruggeman engages with Deneen DeFiore, the VP & CISO of United Airlines, delving into her extensive cybersecurity expertise and her dynamic advocacy for women in the tech realm. With a decade of experience as a CISO, Deneen's professional journey commenced at GE, where she undertook various tech roles. Notably, during her tenure as a CIO at GE, she confronted a pivotal cybersecurity incident that ignited her fascination with the intricate interplay between threat actors' motivations, risk, and their effects on business operations. This transformative experience led her to transition from CIO to CISO, leading her to become CISO at United Airlines. Beyond her cybersecurity prowess, Deneen is a fervent champion and mentor for women aspiring to excel in the tech industry.

Watch this episode as she shares her experiences:
0:00 – Introducing Deneen DeFiore, VP & CISO of United Airlines
2:48 – Which technologies are “winning the war” in cybersecurity? 
4:33 – Particular areas/tools for attack surface management
6:44 – Why companies need an inventory of assets 
7:30 – Where are you on micro segmentation?
10:04 – The technology environment influences business priorities and prioritizing risk
11:59 – Privacy lawsuits, data protection, and facial recognition in the flight industry
14:04 – Difference between compliance and security 
16:07 – Cybersecurity awareness & training
17:51 – From mobile device management to controls monitoring: the range of jobs and skillsets in the field 
20:07 – What do you enjoy most about your work?
22:10 – The value & threats of Chat GPT/Generative AI
24:20 – Succeeding in a mostly male-dominated industry
29:17 – Advice for women getting into the technology industry

Deneen DeFiore, CISO and passionate advocate for women in technology

AI-enabled support: The future of contact centers with Five9 and CBTS

AI and Data Analytics

As a leader in the retail sector, how do you harness the capabilities of geospatial intelligence to analyze customer data? In our Tech Talk, “Geospatial intelligence to enhance customer analytics”, experts Jon Lloyd and Justin Rice discuss location-based technologies that help you harness store data to make cost-saving business decisions.

Expect to learn more about the following topics:
• Location-based customer segmentation.
• Foot traffic analysis and heat mapping.
• Market analysis and site selection.
• Customer journey mapping.
• Proximity marketing and personalization.
• Competitive analysis and benchmarking.
• Predictive analytics and forecasting.
• Compliance and ethical data use.

Tech Talk: Geospatial intelligence to enhance customer analytics

Automation

Analytics

Data Analysis

Cyber Intelligence

Data Analytics

Customer Experience

Data Security

The IT security community on BrightTALK is composed of more than 200,000 IT security professionals trading relevant information on software assurance, network security and mobile security. Join the conversation by watching on-demand and live information security webinars and asking questions of experts and industry leaders.

IT Security

As an IT professional, many of the problems you face are multifaceted, complex and don’t lend themselves to simple solutions. The information technology community features useful and free information technology resources. Join to browse thousands of videos and webinars on ITIL best practices, IT security strategy and more presented by leading CTOs, CIOs and other technology experts.

Tech Talk: Geospatial intelligence to enhance customer analytics

Presented by

About this talk

More from this channel