Excel at Outbound: Cold Outreach Etiquette & Strategies

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Presented by

Jeff Hardison, Jason Bay, and Carli Cottle

About this talk

There’s a growing need to excel at outbound (in some cases for the first time) to build a strong pipeline and hit revenue goals. It can be tough to help your team go from hesitant to confident. Luckily there are best practices to succeed at prospecting, cut through the noise to gain their interest, and identify when you should ask to hop on a call. In this session you’ll learn how to: - Train your sales team and set guidelines for cold outreach - Leverage AI and automation to prospect on different channels - Follow scheduling etiquette dos and don’ts - Connect with and understand your prospects
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