Name: Why a Mature Content Plan is Crucial to Financial Services Customer Acquisition
Start: 2024-01-04T19:00:00Z
End: 2024-01-04T19:00:43.000Z
Location: BrightTALK
Rating: 5

Quark revolutionized desktop publishing and today provides content automation, intelligence and design software for end-to-end content lifecycle management.

Join us for this 30-minute live session, with guest speaker Rahel Anne Bailie, renowned author and Content Solutions Director at TWI, as we unpack new insights from the IDC InfoBrief Sponsored By Quark, on the topic of CCMS and AI.

Learn about the top content challenges of today’s content teams in the Life Sciences, Financial Services, Manufacturing and Public Sector industries, as reported by over 600 technical writers, content strategists and other key stakeholders.

Understand how and where CCMS adoption helps deliver improvements in document creation, workflow automation, omnichannel publishing and more. Plus, hear how organization’s are already charting a path to use AI for their own content strategies.

Not one to be missed!

Key Findings from the IDC InfoBrief Sponsored By Quark on CCMS in Today’s AI Era

In this episode of Close the Content Loop, Emerson and Sam welcome special guest Gareth Oakes, Chief Project Officer of GPSL. Together, they explore the typical approaches and intricate content processes within the high-regulated or legal sectors. These industries are steeped in jurisdictional red tape and nailed-down processes, where change it’s not as easy as you think. Discover how a crucial shift in mindset regarding content creation and publishing could unlock significant transformational benefits.

Are You Creating Legal Documents or Legal Content?

Omnichannel publishing or multichannel publishing? What’s the difference? And why is it so important to enterprise organizations as part of a digital transformation, content compliance and customer satisfaction strategy?

In this Close the Content Loop episode Emerson and Sam openly talk about what omnichannel really means in the context of enterprise content and documentation, how it transforms global engagement, personalization and localization, and how enterprises can evaluate their operational effort to make informed decisions on whether they should be considering it.

What is Omnichannel Publishing and Why Should I Care?

Emerson and Sam are joined by special guest Dr. Ray Glemser, chair and co-founder of Glemser Technologies, for this epsidode of Close The Content Loop. They discuss real insight into the interactions between health authorities and pharmaceutical companies and explore the myriad of regulatory processes they go through to keep labels, instructions and other critical content compliant.

Maintaining content compliance in the life sciences sector, particularly in pharmaceuticals, is a huge and complex challenge with potentially serious financial, legal and human health consequences if not addressed as part of a high priority global content strategy.

How Do Life Sciences Companies Keep Content Compliant?

In this episode of Close the Content Loop, Emerson and Sam dive into the reasons why organizations implement workflow automations, focusing on content review and content approval for omnichannel publishing. They analyze the impact it has across the enterprise and how its benefits can transform productivity and safeguard compliance by removing bottlenecks and regulatory risks from day-to-day content production processes.

Do Automated Workflows Enhance Content Collaboration?

Creating content is a complex task with both production costs and the need to follow rules and regulations. Life science and pharma organizations, focused on impactful discoveries, cannot afford outdated or noncompliant content. To stay effective, they must update their content creation and collaboration methods.

Join us for a session with Dr. Ray Glemser, Glemser Technologies founder, and Forrester Principal Analyst Kathleen Pierce. Moderated by Emerson Welch from Quark Software, they'll discuss why life sciences organizations need to rethink their content strategies. The conversation will explore how content automation improves efficiency, boosts agility in content creation, and ensures timely, relevant, and compliant information delivery.

Attendees will learn:
1. Best practices for effective submission process management and techniques that verify content is in the right format before submitting.

2. The benefits of shifting away from an unstructured content creation process and adopting a structured, componentized approach.

3. How your team can better collaborate and manage version controls with 100% accuracy across multiple content types.

Managing Life Sciences Content Complexity & Regulation (People, Processes, Tech)

There's a common misconception that writing XML-based structured content requires a specialized authoring tool, typically with a steep learning curve, and that writers need to know the intricacies of specific content schemas. Not anymore!

Join us for this session to see how writers and subject-matter experts can use Microsoft Word for authoring XML-based structured content, without the need for deep XML and schemas training.

We'll walk through the process and technology using Quark Publishing Platform NextGen's Microsoft Word plugin, and also cover how to automatically convert unstructured Microsoft Word .docx documents into reusable content components ready for reuse via Quark's component content management system (CCMS).

Using Microsoft Word for XML-Based Structured Content Authoring

Modular content. Componentized content. Intelligent content. You might have heared these names before, but in this session we Sam and Emerson shine a light on how it helps improve not only content lifecycle productivity but also content compliance. You’ll learn why content reuse is on the rise and take away some practical advice you apply to your own content strategy.

What the Heck is Modular Content?

Content is complex business. It’s also costly – not only in terms of production costs but also when you factor in the rules and regulations that must be followed for every piece of content produced. There is no denying that life science and medtech organizations, who are on the fast track in making discoveries for the greater good, cannot afford to publish outdated, inaccurate – or worse – noncompliant content. They must modernize their content creation and collaboration approaches to support their speed to market. 

Join us for an interactive session with Dr. Ray Glemser, founder of Glemser Technologies, and featured guest speaker, Forrester Principal Analyst Kathleen Pierce, moderated by Emerson Welch, VP Global Marketing at Quark Software. They will discuss why life sciences organizations are long overdue in evaluating their content strategies and the role content automation plays in improving operational efficiencies, increasing content creation agility across teams, and paving a path to delivering timely, relevant, localized information that adheres to regulatory standards. 

Attendees will learn:
- Best practices for effective submission process management and techniques that verify content is in the 
         right format before submitting 
- The benefits of shifting away from an unstructured content creation process and adopting a structured, 
        componentized approach 
- How your team can better collaborate and manage version controls with 100% accuracy across multiple 
        content types

People, Processes, Tech: Managing Life Sciences Content Complexity & Regulation

Personalized, relevant content plays a critical role in customer acquisition and uncovering cross-selling opportunities for financial services organizations. That’s why more than half of financial services marketers say they plan to invest significant effort in maturing their content performance effectiveness during the next year, according to Forrester’s 2023 Marketing Survey.

In this presentation, Forrester Principal Analyst Lisa Gately and Quark Global VP of Marketing Emerson Welch explore three best practices for improving your content ROI. 

Tune into this session to also learn:
• How adopting a taxonomy and metadata strategy can fuel better engagement.
• How an effective content tagging practice supports faster time to value.
• How to help external audiences find content more easily and understand what content is serving your goals.

Why a Mature Content Plan is Crucial to Financial Services Customer Acquisition

Finance

Financial Marketing

Financial Services

Financial Services Marketing

Personalization

Content Engagement

Content Marketing

Content Strategy

Content Creation

Fund Marketing

Thousands of healthcare IT professionals compose the health IT community on BrightTALK. Learn alongside them with relevant webinars on healthcare IT compliance, big data in healthcare and IT solutions for healthcare organizations. Join the conversation by asking questions and engaging with other participants during live webinars and organized discussions.

Why a Mature Content Plan is Crucial to Financial Services Customer Acquisition

Presented by

About this talk

More from this channel