Name: BI Workshop Series, Episode 2, Accelerate Marketing Insights with bigquery ML
Start: 2023-09-08T19:10:00Z
End: 2023-09-08T19:11:08.000Z
Location: BrightTALK
Rating: 5

Discover how Google Cloud can help your business drive growth while saving money, simplifying operations, and mitigating risk.

In this webinar, our Google Cloud customer engineers will explore the benefits that set Google Cloud apart for security, performance and scalability. You will discover powerful Google Cloud solutions to streamline your migration of infrastructure and data.

This webinar is perfect for: IT managers, cloud practitioners, software engineers, and business leaders seeking to enhance their understanding of Google Cloud's portfolio and understand how to make their first steps in their company’s migration journey.

Unlock the Power of Google Cloud: Your Migration Journey Starts Here

Want to protect and strengthen the security of your applications and cloud infrastructure? Join the Google Cloud teams for a one-hour workshop.  Discover how Google's security solutions can help you improve your security posture. Google Security Operations (Google Secops) is a comprehensive cloud security platform designed to help you effectively detect, analyze, and respond to cyber threats. It combines several powerful tools and features to strengthen your organization's security posture.

Secure Your Cloud with Google: Deep dive into Google Cloud Security

Learn how to optimize high-performing sales channels, measure marketing effectiveness, and predict demand. Discover how Looker and BigQuery can help you make data-driven decisions that improve customer acquisition and retention.  Unify your customer data and gain a 360-degree view of their journey. Maximize marketing ROI, forecast sales trends, predict demand, and allocate budgets strategically.  Discover how Looker and BigQuery empower data-driven decisions that fuel customer acquisition and retention.

Optimize Your Omnichannel Sales with Looker and BigQuery

Join our introductory webinar on Google Cloud VMware Engine (GCVE) to learn how you can leverage the speed, reliability, and innovation of the cloud while minimizing disruptions and preserving your VMware investments. Our Google Cloud experts will showcase the key features of the GCVE ecosystem and share our best practices to guide you through your migration journey.

Empower your VMware workloads with Google Cloud VMware Engine (GCVE)

What do you need to get done today? In this video, see how Gemini can help you complete your to-do list faster.  You will learn how to enhance productivity, creativity, and collaboration by having Gemini manage tasks like:

- Summarizing what was covered in meetings
- Generating project trackers in Sheets
- Writing emails
- Creating new images including your own Google Meet virtual background

Gemini for Day-to-Day Use

Watch this session for a ten-minute explanation on how to personalize and automate frontline threat intelligence and attack surface management across clouds by using Gemini with Mandiant.

Supercharge Your Security with Gen AI

In this session you’ll learn how to unlock innovation across your company with your data and easy-to-use AI tools in BigQuery like
Gemini and Vertex AI.  See how to use Gemini in BigQuery to:

- Improve data strategies
- Automate data preparation and DevOps
- Explore files with semantic searches
- Create visualizations

How Gemini and BigQuery Reimagine the Data and AI Experience

Click here for a first-hand console demo and get a glimpse into how our BigQuery system works. Don’t miss some quick use cases and an overview of how to get your data warehouse set up in a few quick and easy steps.

BigQuery Data Warehouse Jumpstart Solution

Stop leaving money on the table. In today's data-driven world, the ability to extract actionable insights from your data isn't just a nice-to-have — it's a necessity for sustainable revenue growth. Discover how Looker and BigQuery can help you make faster, more informed decisions to drive business success.

From Data to Dollars: Accelerate Growth with Looker and BigQuery

Join us to explore how Google Cloud’s Model Garden can help small to medium sized businesses accelerate their machine learning capabilities. Dive deeper into how Model Gardens are accelerated by Google’s new Vertex AI Agent Builder.

Grow Your Model Garden on Vertex AI

Unlock the power of your audio data! This video demonstrates how BigQuery's integration with Cloud Speech-to-Text lets you transform audio files – think customer calls, interviews, feedback – into structured text transcripts. Analyze this data at scale within your data warehouse, fueling smarter decisions and deeper customer understanding.

In this video, you'll learn how to connect BigQuery to audio files in Cloud Storage, transcribe that audio using simple SQL, and combine it with other structured data in your warehouse. Watch a real-world example, as we transcribe customer support calls and gain actionable insights from their contents.

Analyze audio in BigQuery with Speech-to-Text

Turn your documents into actionable data! This video explores the power of BigQuery's integration with Document AI. Learn how to transform unstructured documents – think invoices, contracts, forms – into neatly structured tables within your data warehouse, unlocking smarter insights using familiar SQL syntax.

In this video, you'll learn to connect BigQuery with unstructured documents in Cloud Storage. You'll see how Document AI's advanced processors extract important data and bring it into BigQuery for analysis. See a real-world example as we parse e-commerce invoices and gain insights into customer orders.

Analyze documents in BigQuery with Document AI

Discover the power of semantic search! With BigQuery's vector search capabilities, you can analyze unstructured data like text, images, and videos based on their underlying meaning. Explore how machine learning transforms your data into numerical representations called embeddings, making it possible to find connections that traditional keyword searches often miss.

In this video, you'll learn how BigQuery seamlessly generates embeddings from unstructured objects and enables semantic search using familiar SQL functions. See a real-world example as we use these techniques to search a non-labeled product image catalog with text.

BigQuery vector search and embedding generation

Experience the magic of Large Language Models (LLMs) like Gemini, applied to your BigQuery data at scale! BigQuery's Vertex AI integration empowers you to use the Gemini models to analyze unstructured, semi-structured, and structured data - using just SQL.

In this video, you'll learn how Gemini models can help you generate new insights, enrich your datasets, and even analyze multimodal content including images, videos, and text. You'll see an end-to-end demo in BigQuery Studio that analyzes a dataset of images, generating structured content and fusing in world knowledge to augment data understanding.

Analyze data in BigQuery using Gemini models

Data governance is essential to succeed in the digital age, but it's one of the most difficult challenges that organizations face.

In this webinar, Google Cloud Data Stewardship Lead, Shuba Lall, will discuss how businesses can build a successful data governance foundation, and leverage AI to scale risk mitigation and detection.  

During this 30 minute webinar, you will learn how to:

-Develop a data governance policy 
-Use AI tools to help manage data more effectively
-Develop an AI risk framework

Better Data Governance with Responsible AI

Investing in the AI Platform of the future: Vertex AI, powered by Google Cloud

AI advancements are triggering one of the most significant technological shifts in history, with many companies adopting an AI-first mindset to gain a competitive edge. For those looking to build differentiated products and services, activate data, and create a culture of AI innovation, investing in an AI Platform with the necessary end-to-end capabilities provides the foundation to innovate faster. 

Attend this webinar to hear from our guest speakers from Forrester and Google Cloud leaders on: 

-Forrester’s Predictions for 2024, including how AI platform budgets will increase to support enterprise teams. 
-Findings from the commissioned study conducted by Forrester Consulting, “The Total Economic Impact(™) of Google Cloud Vertex AI”, including how customers achieved a 397% ROI using Google Cloud’s Vertex AI. 
-Continued investments to make Vertex AI the platform of choice for building enterprise-grade Generative AI

Investing in the AI Platform of the future: Vertex AI, powered by Google Cloud

Google empowers developers to build GenAI apps in minutes! Join this webinar & learn how Vertex AI Search & Conversation simplifies building search & chatbot apps, boosting efficiency & reducing hallucinations. No more data prep, chunking, or complex ML tasks - build & automate with ease!

Accelerate Your GenAI Journey: Build GenAI applications in minutes

Existing data architectures don’t meet the needs of the AI era. With Google Cloud’s data platform, developers can unlock the full potential of AI projects.

Dive deep into our suite of tools designed to streamline data ingestion, prep, and management. Learn how to leverage BigQuery, Vertex AI, and other powerful services to build, train, and deploy AI models faster and more efficiently. This webinar will equip you with the knowledge and resources to conquer data challenges, accelerate development cycles, and bring your AI vision to life on Google Cloud.

Accelerate Your AI Development with Google Cloud's Data Platform

BI Workshop Series, Episode 3, Data Monetization with Embedded Analytics

BI Workshop Series, Episode 1, BI Workshop: Modern BI with Looker & Google Cloud

Business Intelligence Workshop Series

Join our Google Cloud customer, Adswerve to learn how their SMB customers are utilizing marketing analytics for increasing revenue with Looker’s single pane solution.

BI Workshop Series, Episode 2, Accelerate Marketing Insights with bigquery ML

Market Insights

biqquery

Google Cloud

Looker

Marketing Analytics

Business Intelligence

Adswerve

Cloud computing has exploded over the past few years, delivering a previously unimagined level of workplace mobility and flexibility. The cloud computing community on BrightTALK is made up of thousands of engaged professionals learning from the latest cloud computing research and resources. Join the community to expand your cloud computing knowledge and have your questions answered in live sessions with industry experts and vendor representatives.

Cloud Computing

As an IT professional, many of the problems you face are multifaceted, complex and don’t lend themselves to simple solutions. The information technology community features useful and free information technology resources. Join to browse thousands of videos and webinars on ITIL best practices, IT security strategy and more presented by leading CTOs, CIOs and other technology experts.

BI Workshop Series, Episode 2, Accelerate Marketing Insights with bigquery ML

Presented by

About this talk

More from this channel