5 Technology Trends Marketers Need to Know in 2024

Heading into 2024, organizations are continuing to invest heavily in first-party data. However, as the volume of data they are handling continues to grow exponentially, it is becoming more difficult for businesses to sift through it across a variety of sources and schemas. As such, organizations are looking for new strategies to better manage their data and drive more business value from it. One popular emerging strategy is generative AI, which has shown the potential to completely change the way a business operates. But, at the same time, generative AI also comes with its own risks, including bias that is inherent in AI as well as data privacy concerns. In this tumultuous landscape, one thing is certain: marketers need to be actively thinking about their organizations’ overall data architectures and strategies to maximize the value of their efforts. In this webcast, you’ll listen to a panel of 6 experts from organizations including AWS, Deloitte and more as they discuss 5 key technology trends that marketers need to know in 2024 and how organizations can capitalize on them. Tune in to learn how you can enhance your marketing initiatives in the new year.