Where personalisation and data privacy meet: AI and the customer experience

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Presented by

Lynn Haaland (Zoom), Nick Chong (Zoom) & Melody Brue (VP Analyst, Moor Insights & Strategy)

About this talk

Contact center agents are utilizing generative AI (GenAI) to anticipate customer needs adding more context and personalization to the contact center—for instance, matching a user’s phone number to their account or identifying about which product they’re inquiring. However, the key to GenAI success is to be transparent about how and when you’re using GenAI to pull customer data and when someone interacts with an AI tool. Users are sensitive to sharing highly personal information with AI, in healthcare and banking for instance. Watch this insightful discussion from Zoom’s Work Transformation Summit on harnessing AI to personalize customer experiences while prioritizing privacy considerations. Hear from Melody Brue, VP & Principal Analyst at Moor Insights & Strategy, focused on modern work, alongside Zoom’s Chief Compliance Officer, Lynn Haaland, and Chief Customer Officer, Nick Chong, as they delve into strategies for effectively integrating AI into your customer experience workflow while maintaining a focus on data standards and compliance.
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