Name: Content kitchen: repurpose event recordings into content feasts
Start: 2023-06-13T00:06:00Z
End: 2023-06-13T00:07:24.000Z
Location: BrightTALK
Rating: 5

Writer is the generative AI platform for enterprises. We empower your people — marketing, support, product, HR, and more — to maximize creativity and 10x productivity. Our secure platform snaps easily into your business data sources and delivers accurate content that’s fine-tuned on your brand, messaging, and facts.

Separate the hype from reality and make informed decisions about Generative AI for your enterprise! Join our webinar for CIOs, where we dive deep into the practical aspects of implementing this transformative technology. As a CIO, you play a crucial role in navigating the hype and driving successful adoption within your organization.

Discover valuable insights and strategies for evaluating generative AI solutions. Overcome implementation challenges, understand benefits and limitations, and align generative AI with your business goals for maximum impact. 

Key topics we'll cover like:

- Technical architecture considerations for scalability, control, and data security
- Data privacy and compliance in the context of generative AI
- Customization and integration options to fit your organization's unique requirements
- Customization and integration options to fit your organization's unique requirements

From hype to action: How CIOs can make informed decisions about generative AI

“I would absolutely recommend a tool like Writer to small teams, large teams. Whether it's just getting things done and getting them done faster, it's a huge benefit. It's going to get you what you need.” -Jennifer Schiffman, CMO  

It can seem challenging to determine if generative AI is the right solution for your company. However, as long as you make sure to consider your team structure and establish clear metrics to track the platform’s impact, and as long as you do, it will become clear that AI platforms like Writer will open doors you never knew existed. 

“As a content marketer, I'm in the tool literally every day.” -Melissa DiPietro, Director of Content Marketing

Advice to AI leaders from the Bamboo Rose CMO & Content Marketing Director

Since Jennifer Schiffman joined the marketing team at Bamboo Rose, there's been an emphasis on prioritizing growth, and how to build out robust capabilities throughout the org. Once the marketing team decided that technology was the best choice to help them achieve their goals, they began to look at generative AI solutions.

Here are some of the key takeaways from our conversation with @Melissa DiPietro and @Jennifer Schiffman on how they decided to successfully implement generative AI for their company: 

Generative AI is essential in boosting the productivity and output of smaller marketing teams
“Writer will generate some great content as a starting point to help me get to the finish line faster.” - @Melissa DiPietro, Director of Content Marketing   

“The volume of material that we’ve been able to put out simply wouldn’t have happened without having generative AI on our team. Writer has definitely allowed us to speed up and produce two times as much content as before.” - @Jennifer Schiffman, CMO 

Generative AI allows teams to focus on distribution and amplification 
“Writer expedites the content creation process is that it frees up time for the organization to focus more on distribution and getting attention on that content.” - @Jennifer Schiffman 

“Having a tool like Writer gives me more time back in the day.” -@Melissa DiPietro   

Generative AI facilitates quicker integration for newly acquired businesses
“ If we're going to integrate our websites or we want to update those one-pagers and sales presentations, Writer can accelerate our ability to be able to create that synergy and speed time to market to unify the perception of the company so that we don't feel disparate.” -@Jennifer Schiffman

The impact Bamboo Rose has seen since using Writer

CMO Jennifer Schiffman and Director of Content Marketing Melissa DiPietro of Bamboo Rose don’t have a huge marketing team, an internal PR function, or PR partner. As they acquire new companies and new customers and grow their team, Jennifer and Melissa have leaned on the Writer platform to help speed up their workflow. 
“A press release that might have taken two days to construct and circulate now takes an hour maximum to create a great first draft with Writer.” -Jennifer Schiffman, CMO

Key ways the CMO and Content Marketing Director of Bamboo Rose use Writer

Even though it feels like it’s been about a year since generative AI came onto everyone’s radar, the quick-changing and technical industry can make it hard to understand all the ins and outs of how the technology works. 

However, Manager of CX Scaled Content Development Rachel Calabretta and Head of Content Strategy Kate Pluth, explain how Dropbox found a tool that was secure, easy to adopt and understand with Writer. 

“People want peace of mind. With Writer, we got an education on how LLMs work, how our data is used.” -Kate Pluth

Advice for industry leaders with Dropbox's CX Content Manager & Head of Content

When choosing a generative AI platform to work with, it can be difficult to know what option best fits the requirements of your organization. For Dropbox, they spent a long time evaluating different tools before realizing only one met all of their needs. 

Here are some of the key takeaways from our conversation with the Dropbox team: 

A top-down approach is one of the best ways to have widespread adoption of technology like AI
“There was a commitment when our CEO, Drew Houston, made an announcement saying, ‘We're going to be an AI-first company.’” -Angelique Little, content design lead

Don’t be afraid to take the time to make sure that new tools meet all of your company’s requirements 
“That was something nice about Writer: it has its own LLM that's proprietary. We all get to have a lot more control over how data is handled and where it's stored.” -Kate Pluth, head of content strategy 

Provide your team with an opportunity to explore and discover the new technology you are introducing. 
“We created a safe space for those who are fearless to cannonball in and try everything, but also created baby steps for people who or had some anxiety about using AI. We created a process to get us to full generative adoption.” -Rachel Calabretta, manager of CX-scaled content development

Finding the right AI company with head of content strategy at Dropbox Kate Pluth

After CEO Drew Houston announced that Dropbox needed to be an AI-first company, people who were already looking into AI possibilities, like Content Design Lead Angelique Little, were ready to hit the ground running.  

To help speed along the process of adopting an AI tool, Angelique ran an internal survey to gauge the interest in generative AI within the company, and was surprised with the results. 

“Basically, people were like, ‘When can we have this?’ Having that kind of support, too, helped us make the case for adopting AI.” 

Learn just how the workforce at Dropbox has been revolutionized by the adoption of enterprise generative AI by reading our latest customer story.

How Dropbox became an AI-first company with Content Design Lead Angelique Little

Discover the untapped opportunities of generative AI for healthcare payers and providers. Join us for an insightful webinar featuring Zayed Yasin and Burton Ye. Explore how generative AI can alleviate administrative challenges and system-wide pressures in healthcare, leading to improved care management and reduced operational overhead.

In this webinar, we'll:
- Explore the industry challenges facing healthcare payers and providers
- Discover the areas in the healthcare value chain where applied generative AI can generate a high return on investment, such as patient engagement, analytics, utilization management, and care coordination
- Gain practical guidance on how generative AI can address industry challenges, provide innovative solutions, and improve healthcare operations and outcomes for payers and providers looking to transform their operations.

Generative AI for healthcare: Untapped opportunities for payers & providers

Are you ready to tap into the transformative power of generative AI in the retail industry? Join us for an exclusive webinar that'll help you reimagine the way you think about workflows and customer experience in retail.

During this webinar, Andrew Racine, VP of Marketing at Writer, and Burton Ye, Solutions Architect at Writer, will guide you through the power of generative AI and its impact on the retail industry:

- Discover the top three use cases for using AI in retail.
- Learn how generative AI can enhance merchandising strategies, boost creativity in campaigns, and improve operational efficiency.
- Get real-world examples and success stories of the tangible benefits and ROI of generative AI in retail.
- Gain practical insights and key considerations for implementing generative AI in your own retail business.

Get real with AI: three transformative generative AI use cases for retail

While CEO Mary Ellen appreciates the benefits Rep Cap has seen, she makes a point to stress the importance of security and responsible use of generative AI.

“The hard part is not figuring out how to use AI. It is figuring out when to use it and why to use it and when not to, and to put guardrails. It's important that, for any organization, for any marketing leader, who's going to use this in their work, I think you need your own manifesto.”

Take a look at to learn more about what Rep Cap is doing to ensure security in their transformative use of AI.

Rep Cap CEO Mary Ellen Slayter's advice for industry leaders

“Compliance goes faster because we caught all the forward-looking statements before it ever went to compliance. Writer catches that for us — not a human editor, who may or may not have had enough coffee that day. It's really easy to overlook that stuff. Writer actually has fewer mistakes. Writer has always had enough coffee.”

By using @Writer, CEO of @Rep Cap @Mary Ellen Slayter discovered that her team could produce content faster and more on brand than ever before; they no longer had to worry about having enough coffee. 

Listen to how @Writer helped @Mary Ellen’s team with compliance and scale their expertise.

AI impacts CEO Mary Ellen Slayter has seen at Rep Cap

For smaller companies with a niche target audience, it can be hard to find people who are experts in the industry and can produce good, clean copy. Especially when you are a marketing agency with many different clients with a variety of needs. With Writer, CEO of Rep Cap Mary Ellen Slayter found that her team could cut revisions down by a fifth, or “a whole person”.  

“My content team jokingly calls Writer the fifth member of the team. It lets us scale our expertise.”

Rep Cap CEO calls Writer the "fifth member" of their content team

A consistent piece of advice that we hear from leaders across a wide range of industries is the importance of being customer-oriented, or “obsessed,” as James Snyder, Chief Architect at DISCO, puts it. Focusing on your customers is truly the best way to lead successful change at your company.

“Customer obsession is a way to galvanize clarity, and if you stay focused on that, you'll start to see all the superfluous things from the things that actually help people. We get too locked into sort of rote behaviors sometimes. But if you just think about your customers and what is your net promoter score for whatever you're offering, it'll change the way that you interact with people as opposed to just keeping the machine running.”

Watch and read to hear more advice from Jim to fellow leaders in tech.

CS DISCO's Chief Architect Jim Snyder's advice for tech leaders

Watch and read to learn more about James' experience in AI, what it's taken to successfully adopt AI as a solution into the DISCO business model, and how their team has developed their very own AI chatbot, Cecilia, with help from Writer!

Chief Architect Jim Snyder on how CS DISCO uses Writer today

As an emerging leader in legal tech and eDiscovery, Writer customer DISCO is no stranger to AI. Chief Architect of CS DISCO James Snyder joins us to share his experience in the field, how he discovered and implemented AI within his organization, and the changes he and the CS DISCO team have seen since building a generative AI chatbot with Writer.

How CS Disco utilized AI before becoming a Writer customer

Are you forgetting about your event recordings, like unloved veggies at the bottom of the fridge?

In this session, Alaura Weaver (Snr. Content and Community Manager, Writer) is joined by a panel of experts to discuss how existing events can be cooked up into delicious new content. As Meisha Bochicchio put it, “small teams need to get as much mileage out of events as possible.” From blogs to email campaigns, the panel shows us how.

Speakers:
Brittany Berger, Repurposing and Content Marketing Consultant
Meisha Bochicchio, Senior Content Marketing Manager, Goldcast
Ashley Stryker, Senior Content Marketing Maanger, Ivanti

Content kitchen: repurpose event recordings into content feasts

generative ai

Enterprise Applications

Writer

content

blogs

Email Campaigns

panel shows

Marketing

Content Campaign

Enterprise applications have become a crucial piece of infrastructure for many businesses. The enterprise applications community on BrightTALK features the latest insights in enterprise application integration, enterprise application architecture and EAS software. Join the community to gain access to thousands of videos and webinars presented by recognized enterprise information systems experts and arm yourself with the knowledge you need to succeed.

As an IT professional, many of the problems you face are multifaceted, complex and don’t lend themselves to simple solutions. The information technology community features useful and free information technology resources. Join to browse thousands of videos and webinars on ITIL best practices, IT security strategy and more presented by leading CTOs, CIOs and other technology experts.

Content kitchen: repurpose event recordings into content feasts

Presented by

About this talk

More from this channel