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Start: 2024-07-12T11:22:05Z
End: 2024-07-12T11:22:25.000Z
Location: BrightTALK
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Thousands of software companies trust Amazon Web Services (AWS) to power their rapid and secure growth through cloud services that can help you scale fast and innovate. Find technical and business resources, talks, testimonials to support your software business migration and transformation.

In this session, learn how to add interactive insights and differentiate your applications with Amazon QuickSight. Discover how you can embed visualizations, dashboards and ML-powered natural language query into your applications at scale, with no infrastructure to manage. Explore real-world examples of AWS customers who have successfully incorporated powerful analytics into their applications, delivering insights and self-service capabilities to thousands of users.

GenBI and Embedded Analytics: Monetize Your Data

Generative AI has initiated a broad exploration for innovative use cases. Many software companies have already successfully completed their first proof-of-concept implementations, and these have been well received by end customers. Now they seek to monetize their innovations. But, at what price? How much are customers actually willing to pay? When calculating the business case, generative AI has many moving parts and the consumption based pricing model of the providers creates challenges. Together with Christian Wirth, Optimal Price GmbH, we help you navigate this journey based on the principles of value-based pricing.

Monetizing Your Generative AI Innovation

In this session, learn how Generative BI in Amazon QuickSight can transform the way your users interact with data, and the value your software delivers to your customers. Allow business analysts to create dashboards using natural language, and enable business users to dive deep into data by simply asking questions. Discover how business users can also use Generative BI capabilities to quickly create compelling stories to drive decision-making, while developers can integrate these capabilities into applications to differentiate and monetize data like never before.

GenAI for BI: The New Frontier of Business Intelligence for software companies

Independent software vendors (ISVs) face increasing demands to rapidly develop, deploy, and iterate on software products while controlling costs. Generative AI presents a unique opportunity for ISVs to augment human capabilities and accelerate delivery of new products and features, maximising time-to-value. This session will explore how AWS’s generative AI services can help ISVs embark on the innovation journey using Machine Learning.

Delivering Innovation using generative AI for software vendors

Explore how CxOs harnesses generative AI with AWS for business optimization. This session covers the generative AI landscape and its impact on enterprise software, enhancing automation and creativity. Learn from success stories and case studies of AWS implementations. Delve into AWS's generative AI products, such as Amazon Bedrock and Amazon Q, and their integration in the cloud ecosystem. Understand decision-making and ownership aspects for adopting generative AI and get a roadmap to start with AWS.

Optimising Your Business with AWS Generative AI - Executive Edition

Daniele Di Mattia, Partner at McKinsey and Company and Miguel Alava, General Manager of AWS for software companies in EMEA, discuss strategic software industry insights and trends in Europe, Middle East, Africa and beyond that will shape the future of investment, product development as well as opportunities for regional and global expansion.

Topics include:

- Macro environment challenges and focus on cost optimization for software companies
- Generative AI's massive impact and expanding total addressable market
- The need for increased R&D investment in Europe, Middle East and Africa region
- Leveraging cloud elasticity and optimization for cost-conscious environments
- Impact of generative AI on product development and developer productivity
- Embedding generative AI in sales, marketing and customer operations
- Importance of data strategy and prioritizing high-value use cases
- Being bold and courageous in investing during technological inflection points
- Opportunities for software companies to lead in their respective market segments

McKinsey's Top Software Companies Trends - AI, Investment and Opportunities

Mark Billige, CEO of global consultancy firm Simon Kucher and Miguel Alava, General Manager of AWS for software companies in EMEA, discuss strategic software industry insights and trends that will shape the future of data, generative AI and cost optimization.

Profitable Growth Strategies for Software Companies with Simon Kucher

Season 1: Migration to the Cloud. Episode 12

You’ve got everything you need to start your migration journey. Almost. Because once it’s up and running, how do you keep it all going? Find out in 15 minutes, as we explore essentials tools around monitoring, logging, cost management, and more. Let’s get started.
Duration: 15mins

Episode 12: Sustain your innovation

Season 1: Migration to the Cloud. Episode 11

Once you have your application up and running in the cloud, you can start looking for opportunities to reduce the operational burden and remove undifferentiated heavy lifting by using managed services.
Duration: 10mins

Episode 11: Reducing your operational overhead

Season 1: Migration to the Cloud. Episode 10

As service providers we want to scale with our customers and thus need to replicate our deployments. AWS allows us to automate infrastructure deployment as well as integrate into CI/CD pipelines to create a replicable and safe guarded deployment.
Duration: 10mins

Episode 10: Replicating your setup

Season 1: Migration to the Cloud. Episode 9

If possible, we aim to standardize the application deliverable and to containerize our application. We need to select our container orchestration and get familiar with the options to run containers in the cloud.
Duration: 10mins

Episode 9: Containers

Season 1: Migration to the Cloud. Episode 8

While picking the database runtime we have multiple options to achieve SLAs but also to keep operational overhead low. 
Duration: 10mins

Episode 8: Databases

Season 1: Migration to the Cloud. Episode 7

The most fundamental building blocks are virtual machines and network. But we also have to reflect non-functional requirements, e.g. failing over between availability zones, to meet our SLAs.
Duration: 10mins

Episode 7: Basic infrastructure

Season 1: Migration to the Cloud. Episode 6

Having layed out the foundation we want to tackle the actual application and make it consumable for customers. As service providers, we need a basic structure to organize our customers (aka tenants) and to migrate our application into this model.
Duration: 10mins

Episode 6: Migration options

Season 1: Migration to the Cloud. Episode 5 

No one can do this alone. AWS Partners have helped thousands of ISVs (Independent Software Vendors) just like you evolve into the cloud. In this episode, we reveal how you can find the support you need, fast, as well as exploring support plans that continue to offer you guidance as you scale.
Duration: 10mins

Episode 5: Foundations Support

Season 1: Migration to the Cloud. Episode 4

Migration is more than just technology. It takes real human talent and an ability to upskill inside your organization. In just 10 minutes, you’ll have a bedrock of information to get going and find the right people to help you achieve your goals.
Duration: 10mins

Episode 4: Foundations Talent

Season 1: Migration to the Cloud. Episode 3

You’re set on the benefits. Let’s make this happen. Start here, with the first of three short introductions to the foundational elements that will make your migration a success. Up first: security.
Duration: 10mins

Episode 3: Foundations Security

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