A Composable CDP helps businesses grow faster, while boosting efficiency. But building the story to get your team to see the light means taking a strategic approach.
In this session, hear from the experts from ActionIQ and Bounteous to see how you can build a strategic business case for a Composable CDP — from the quantitative impact to the qualitative benefit.
You’ll discover:
- Our maturity matrix for understanding your starting point
- How to map your use cases and demonstrate potential impact
- The assessment in action from two leading brands
Speakers:
Heidi Smith, Head of Strategy and Insights, Financial Services at ActionIQ
Jeremy Lyon, Senior Solutions Consultant at ActionIQ
Jonathan Weber, SVP, Data & Analytics at Bounteous