Name: The Global State of Digital 2023
Start: 2023-05-15T06:58:00Z
End: 2023-05-15T06:59:04.000Z
Location: BrightTALK
Rating: 0

We empower brands by turning billions of datapoints into insights that matter.


The introduction of Generative AI has transformed Marketing, especially when it comes to creativity and content generation. The recent buzz is ChatGPT's ability to generate content in a matter of seconds. In this webinar, we will dive into the capabilities of Generative AI and its impact at various stages of marketing.

Meltwater's Chief Product Officer, Guillaume Decugis will be sharing concrete use cases for generative AI and how you can integrate it into your marketing toolkit.

We also have Andrew Shee, Executive Creative Director and Chan Su Ling, General Manager for Strategy from Mediabrands Content Studio will present statistics on APAC usage and the implications for our industry that they have seen while working with many brands. 

Watch this on-demand and learn how you can start leveraging the full potential of generative AI in your marketing strategy.

How Generative AI will transform Marketing in APAC

Evidence continues to mount on the positive impact sustainability and social responsibility have on business performance, which is being reflected in the priortisation and environmental, social and governance (ESG) initiatives in brand communications. 

Social Media has long been used for communication and awareness, and has been an avenue for brands to share their position on ESG-related matters, educate their audiences and drive visibility on key issues and priorities. 

Watch this on-demand, where we will explore how to track, measure and optimise the effectiveness of ESG communications. 

What we will be uncovering in this session:
• The importance of ESG and Social Media
• Edelman Trust Barometer and what it means for your Marketing & Communications efforts
• Key statistics that we see across APAC
• How to track and measure your ESG communication strategy

Measuring the Impact of ESG Strategies in APAC

Wondering how to position your digital strategies for success this year?

The Digital 2023 Global Overview Report, produced by Kepios in partnership with Meltwater and We Are Social, has the global digital behavior data you need to stay on track for growth.

Watch this on-demand webinar and hear world-renowned data analyst Simon Kemp break down the most essential findings from this year’s report.

You'll learn:
• The consumer behavior trends shaping 2023
• How marketers can action the data in the report
• How digital behavior varies between countries
• Where to focus your digital strategies over the next few months

The Global State of Digital 2023

Marketing Intelligence

Marketing Analytics

B2B Marketing

Marketing

Social Media

Social Media Marketing

Marketing Strategy

Digital Marketing

Branding

The digital content marketing community on BrightTALK is made up of thousands of marketers using rich media and thought leadership content to drive engagement. Join to learn best practices for digital content creation and distribution and explore how content engagement can help you connect with your existing and prospective customers and drive revenue.

Content Marketing

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The Global State of Digital 2023

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