Unlocking Powerful Insights with HIPAA-Ready Analytics

For many healthcare organizations, the “December 2022 Bulletin” regarding the use of online tracking technologies by covered entities governed under HIPAA raised alarm bells across web, IT, and compliance. Teams scrambled to find compliant solutions, remove legacy tags, and get creative with de-identification — all in an effort to prevent them from going completely data-less in the wake of the HHS guidance. But in healthcare, analytics is about more than tracking page views or understanding how users are engaging with your site. It’s about making smart business decisions that can help your patients find and navigate care. Going data-less is not an option. Watch this webinar to learn how Adobe has not only partnered to remedy analytics compliance concerns of some of the largest healthcare providers in the nation, but also how together we’ve transformed their analytics practices to support business decisioning, drive marketing effectiveness, and reduce operating costs. In this session, we discuss: • How top providers and payors have responded to the OCR HHS Bulletin • The secure capabilities of the Adobe Experience Platform HIPAA-ready analytics solution: Adobe Customer Journey Analytics • What to expect when transitioning from non-compliant platforms to Customer Journey Analytics Presenters: • Brian McIntosh, CCO & Joe Christopher, VP of Analytics, BlastX Consulting • Tom Swanson, Strategy and Marketing, Adobe Note: If your organization has not addressed the OCR HHS Bulletin, you can review this link for more information.