Why empathy should be at the heart of employee communication on the frontline

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Presented by

Luke Farrugia, VP of Marketing, ScreenCloud

About this talk

In this episode, Bristel Minsker, Communications Director at Filtration Group, speaks on how building a human connection and practicing empathy has helped her organization stay grounded by connecting headquarters to local leaders and frontline employees. With her experience of ‘striking a balance’ between frontline employees’ safety on the manufacturing floor and the protocols of the pandemic, she discusses how empathy, communications and technology were pivotal in the global scheme of the company.
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ScreenCloud helps clients make stronger connections with their employees & customers at scale. With the screens already on their walls & the content already in their systems, organizations can boost sales, productivity & engagement. ScreenCloud’s digital signage software has 80+ free, built-in apps and 150+ editable templates to make managing & updating screens easy at any time, from anywhere. Over 9,000+ brands worldwide currently use ScreenCloud as a secure, seamless and simple way to communicate.