Most, if not all, financial institutions say they are customer-focused, but how does this translate into business strategy?
Recent research from American Banker, sponsored by ServiceNow, provides insights on how putting the customer at the center of banking drives technology choices and other key decisions. The research also sheds light on the differences between FIs with – and without – a customer experience North Star foundational to their organization.
Join our web seminar to learn:
- The actions customer-centric banks are taking more than their peers
- How being highly customer centric relates to higher success delivering intended CX
- The steps FIs are taking to deliver on CX initiatives
- Areas of investment focus to support CX strategy
Speakers:
Kristin Streett, AMS Head of Banking, ServiceNow
Kerry Gross, Director of Research Intelligence, Arizent