Name: (APAC) Using Education as a Customer Marketing Strategy
Start: 2022-09-07T08:30:00Z
End: 2022-09-07T08:30:44.000Z
Location: BrightTALK
Rating: 0

Adobe Learning Manager, a cloud-based Learning Platform that delivers engaging learning experiences at scale for customers, partners, and employees. Drive customer retention, boost sales performance, and bridge knowledge gaps by delivering brand-aware and personalized learning experiences.

Customer education helps with customer retention, product adoption, word of mouth referrals and more - but it also allows you to empower your customers. Customer-first businesses are increasingly thinking about the experience they’re delivering and how they can improve that, including the role customer education has to play.

Join this webinar to learn:
- What customer education is, and why it’s important
- What the benefits are of well-executed customer education
- And how to implement some game-changing customer education tactics.

How to empower your customers and why you need to

Over the last two decades, there has been a steady digital evolution of learning and development, starting with the rise of Learning Management Systems in the early 200s. Post-pandemic, the pace is accelerating, with 67% of organizations saying they’re communicating more frequently with their teams and 49% of organizations developing more learning programs in-house, according to CLO Magazine. A digital training program is fast becoming a must-have for the modern business.

Join this webinar to learn:
- What the future holds for L&D
- How to navigate L&D in the hybrid work environment
- What L&D technology is a must-have to keep pace with digital transformation

How Learning and Development is evolving in the digital era

Compliance challenges have increased in the post-pandemic world. The hybrid workforce adds an extra layer of complexity and importance to cyber security, DE&I and tax compliance measures, as does the increased regulatory focus on climate and the environment. To add to this, the risk landscape is changing for customer-centric businesses - not just the risks associated with keeping customer information secure, but the risks associated with giving customers more control. 

All of this means compliance training is more important than ever and organizations are rising to the challenge, with a Brandon Hall survey showing 62% of organizations have a primary focus on compliance training. Despite this, 40% if organizations maintain compliance training manually, 34% say that their compliance training is effective and 40% feel they are fully prepare for a compliance audit.

So how can organizations improve their compliance training programs?

Join this webinar to learn:
- Why your organization needs to shift from transactional to strategic compliance 
- How to build compelling compliance training with gamification & targeting the training by role, function or localization
- Why you need a learning platform that allows for social interaction & peer-learning

How to use gamification & social learning to make your compliance training shine

The way we work and learn is changing with McKinsey finding 52% of employees surveyed would prefer to work in a hybrid manner. E-learning and blended learning represent 76% of the training organizations deliver according to Training Magazine, and face-to-face training now represents only 6% the training offered. So how can you create or optimize your learning system to meet your employees where they are?

Join this webinar to learn:
- What the top skills and competencies are for the digital age
- How to meet organization learning by combining people, process, technology and experience 
- What tools are available to help you as you future-proof your learning system up

Optimizing Learning Systems for the Future of Work

Sales itself is undergoing considerable, rapid change, driven by the pandemic and shift to hybrid working. With these changes, learning is becoming a critical factor in sales enablement and partner trainings. But how do you provide regular training to time-poor Sales teams to create a future-ready team and build ROI?

Join this webinar to learn:
- How to offer daily enablement with micro-learnings
- How to take Sales Training from good to great
- How Sales Training contributes to long term results

How to leverage Sales Training to improve ROI & Business Outcomes

Compliance. It’s a word often met with sighs or groans, but re-positioning compliance can help your organization take advantage of all of the growth opportunities available. Understanding the reasons for the rules and laws relating to a business can help you leverage benefits they offer, while ensuring your organization stays compliant. 

So how do you create a culture of compliance as your business and compliances demands grow? It all starts with training.

Join this webinar to learn:
- How compliance is evolving in the post-pandemic age and how compliance training is emerging as a business priority
- How to structure & scale compliance training to create a culture of compliance
- How to motivate your teams to continue to learn & engage with training programs

How to build a Culture of Compliance with a Unified Training approach

Workplace dynamics are changing and organizations must keep up with the challenges presented by hybrid work and remote learning - all while navigating the Great Resignation.  With 40% of employees surveyed saying they were planning to leave in the next 3-6 months (McKinsey, 2021), organizations must turn their focus to retention. But what role does learning play in that, and how can learning and development managers do more, with less?

Join this session, presented by Adobe and go1, to learn:
- How the needs of the workforce are changing 
- What role learning and development plays in employee retention
- How to build a culture of learning that is future-focused, rather than compliance driven
- How to develop learning & development programs fast and avoiding analysis-paralysis when choosing content

How to leverage your learning and development programs to improve retention

Engaged customers are more likely to buy from businesses. A structured customer education program can educate, engage and empower customers, building loyalty and advocacy in the process. However, customer education is not always measured through traditional marketing metrics and needs to be looked at through a different lens. Join this webinar as our speakers try to decode the return on investment from customer education programs.

Key takeaways:
- How engaged customers are more likely to buy from you
- Value of certification/credentialing
- How to connect learning metrics in customer education & product adoption
- Leverage customer education (automation) to reduce support calls
- Importance of building customer communities

How Customer Education is used as an engine to scale business

Organizations around the world have undergone massive digital transformation over the past 2 years. Whether you’re a marketer looking to drive higher customer loyalty or an L&D professional seeking new ways to retain top talent, one thing is certain – you need to give people a reason to stick around. This has amplified the importance of incorporating learning within the culture of organizations.

Say hello to Adobe’s award-winning Learning Platform, Adobe Learning Manager. Deliver personalized learning experiences at scale to your customers, partners, and employees. Drive customer retention, boost sales performance, and bridge knowledge gaps from one unified platform. 

Join Mickey North Rizza, Group VP Enterprise Software – IDC and Dr. Allen Partridge, Director of Evangelism –  Adobe as they discuss:
- The evolution of the learning landscape 
- Need to incorporate a culture of continuous learning in organizations
- How to create personalized & engaging learning experiences

Advancing to a new learning landscape

Almost two decades back, Fred Reichheld highlighted that it is more expensive to acquire a new customer than to grow an existing one. The logic holds strong even today. As businesses move towards cloud-based, always-on, and subscription driven models, creating a post-sale experience that is enriching and empowering becomes more paramount than ever. 

As Customer Marketing grows in importance – creating high retention rates, customer advocates and communities, education becomes a critical part of designing holistic marketing programs. In a recent Forrester report 39% of customer marketers found this as a challenge. Customer Education bridges this gap by creating  active engagements, increasing customer satisfaction and reducing dependency on support calls.

Join John Casey from NVIDIA, and Dr. Allen Partridge from Adobe as they explore:  
- How organizations improve the post-sale experience with customer marketing
- What values can be demonstrated from customer marketing today
- How organizations can drive continuous active conversations with their customers
- How does customer education build brand advocates and support renewals

Using Education as a Customer Marketing Strategy

Compliance training is a key priority for Learning and Development teams. In a recent Brandon Hall study, 62% of organizations mentioned compliance as the most important component of their training mandate. Fast-moving organizations that work across multiple geographies often grapple with international laws and face challenges of attrition, retraining, and redeployment of resources at scale. The challenge of embedding a culture of compliance in the very fabric of the organization becomes a critical factor.

Logistics is one such industry where non-compliance can affect business operations on a massive scale. Therefore, integrating technology to make compliance easy and trackable becomes a crucial element of seamless business operations.

Join Megan Carley, Director of Talent Success, and Jelani Hill, Content Manager from Coyote Logistics, in a fireside chat with Dr. Allen Partridge from Adobe as they explore how Coyote Logistics navigates the complex landscape of several international regulations and prepare a frequently shifting workforce.

During this session, we will explore:
- Challenges you have seen that have been provoked by non-compliance in your industry
- The role of technology and automation in ensuring that your compliance training requirements are met
- How to scale compliance training programs and regularly track employee performance

Building a Culture of Compliance in Fast-Moving Organizations

Digital Transformation has accelerated the need for an agile workforce. Organizations need to go the extra mile to train their employees to be ready for the future of work. 

Tavant, a global leader in digital products and services, wanted to embrace digital transformation.

The workforce needed to be prepared for the impending challenges. The task was not just to upskill their employees but also create ‘diversity in thought’ that would propel the organization forward.

Join Sujatha Das, Head of Learning and Development at Tavant and Dr. Allen Partridge, Director of Evangelism at Adobe as they discuss how they linked training initiatives to performance-based outcomes.

What we will talk about:
- Making the best use of technology to build fast talent transformation programs
- Using hybrid learning for maximum impact
- Creating learning campaigns that drive motivation and engagement

(North America) Building Training Programs to Accelerate Digital Transformations

(APAC) Using Education as a Customer Marketing Strategy

Customer Engagement

Customer Advocacy

Retention

Marketing

Renewals

Customer Education

Engagement Marketing

Customer Loyalty

Gamification

Learning Strategy

Happy employees make productive employees. HR managers are now finding that compensation and benefits alone cannot keep employees happy; they also need nurturing through proper training and development. Join the BrightTALK talent management community to learn how to engage and retain your best talent by providing them with the tools and rewards they need to enhance their performance and reach their potential.

Talent Management

Get powerful learning and development insights from influential experts. Connect with thought leaders and colleagues to get the most up-to-date knowledge in the field.

Learning and Development

Human resources is intrinsically linked to business success and requires a thoughtful balance of a variety of complex issues. The human resources community on BrightTALK is made up of thousands of professionals in human resources exchanging human resources best practices and advice. Watch hundreds of on-demand webinars for immediate information or participate in upcoming live webinars and have your questions answered by respected HR thought leaders.

Human Resources

In this SaaS and subscription economy, the key to success is customer success. This is much easier said than done as client ecosystems are constantly evolving and their needs and aptitudes vary. Join this community to engage with leaders who are prioritizing and pioneering customer success by helping clients maximize ROI, inspiring account growth and strong client retention.

Customer Success

Get powerful insights on how to best serve today's customers. If you want to create a successful customer experience today, you will have to appeal to the need for “alone together” time. Millennials, Gen X, Boomers or Silent Generation all look for shared but individual experiences.

Customer Experience

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Sales

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(APAC) Using Education as a Customer Marketing Strategy

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