How Augmented Reality is Reinventing Customer Experience

Augmented Reality (AR), a technology that combines digital information with the real-world environment, has gone from a pipe dream to reality in just a few decades. Once a science-fiction concept, AR has rapidly evolved to become a science-based technology that is essential to many businesses, delivering immersive experiences that equal — and at times, even surpass traditional in-person experiences. In this session, BytePlus will review the impact of Augmented Reality in the here and now, discuss the ways businesses are using the technology to drive engagement, and how the technology will evolve in years to come.