Name: Using AI to Revolutionise User Engagement
Start: 2023-02-28T09:00:00Z
End: 2023-02-28T09:00:39.000Z
Location: BrightTALK
Rating: 5

BytePlus delivers superior technology to help companies scale quickly and efficiently. Our diverse set of products allow businesses to overcome barriers while powering the delivery of rich experiences that lead to deeper customer relationships. 

With the rapid increase in video consumption worldwide, companies are turning to video to enhance their customer experience.

From live sports streaming to interactive gaming, there is a growing demand for low-latency, high-quality video communication.

Join our upcoming webinar to discover the power of a video-first marketing strategy and how to build an effective video tech stack.

BytePlus offers a variety of PaaS and SaaS solutions to help you build your video tech stack that transforms creation, consumption and engagement.

Video Tech Stack  101: From Planning to Implementation

About this talk:
Personalization has become a crucial strategy for businesses seeking to differentiate themselves and retain customers in today's highly competitive market. 

By providing personalized recommendations in real-time, businesses can confidently ensure their customers receive accurate and relevant suggestions.  This leads to increased customer satisfaction, which ultimately drives business growth.

In this session, we'll be sharing case studies of high-performing businesses that have successfully leveraged BytePlus Recommend, a powerful tool for providing personalized recommendations.

Our speakers:
Lauren Kang is a Product Manager with a wealth of experience in the tech industry. As a founding member of BytePlus Recommend, she has been launching and managing AI/ML applications and platform products both in the United States and Singapore. 

Bojie Sun is an accomplished solution architect who specializes in assisting enterprise clients in modernizing their business models by implementing cross-domain B2B solutions. He possesses extensive experience in the payments and retail industries, having previously worked for PayPal and Shopify Plus.

The Power of Personalization: Revolutionizing Your Business

Augmented Reality (AR), a technology that combines digital information with the real-world environment, has gone from a pipe dream to reality in just a few decades.

Once a science-fiction concept, AR has rapidly evolved to become a science-based technology that is essential to many businesses, delivering immersive experiences that equal — and at times, even surpass traditional in-person experiences.

In this session, BytePlus will review the impact of Augmented Reality in the here and now, discuss the ways businesses are using the technology to drive engagement, and how the technology will evolve in years to come.

How Augmented Reality is Reinventing Customer Experience

Short form video applications and content are exploding. 

How can businesses adjust to this new world? It's about more than advertising and commerce; It needs to be part of a longer term strategy. Real engagement can only be achieved when we understand what's driving the trend and possess the tech to create in a quick and agile fashion.

In this session BytePlus' Jay Jenkins and Ash Padia will explore the dramatic rise of short form content, and demonstrate ways businesses can use the medium to success.

- Learn more about the trend, including the motivating factors and the size of the impact
- Understand the challenges in adapting to short form, and how to increase your chances of success
- Find out which technologies are being used to simplify the process of creating short form video

How Short Form Video is Changing Everything Everywhere All at Once

Keep an audience engaged has never been more challenging.

Staying ahead of the curve is key to preventing churn. If you show your users new and innovative experiences, they're likely to engage for longer, return more often, and convert at higher rates. 

In this session, BytePlus' Xiaoyu Chen and Weichuan Yin will explore how innovative technologies like machine learning and artificial intelligence are being used to success by the world's most popular plarforms.

- See specific examples of innovation that deliver heightened engagement
- Learn what it takes to incorporate winning user engagement technology
- Find out what are the upcoming trends in the field of user engagement

Using AI to Revolutionise User Engagement

Machine Learning

User Experience

AppDev

Video

Marketing

Content

Content Creation

Artificial Intelligence

Streaming

Mobile Marketing

“People generally remember 10% of what they read, 20% of what they hear, 30% of what they see and 50% of what they see and hear.” This final segment, the merging of audio and visual, is what makes webinars and videos a crucial part of any marketing program. The BrightTALK webinar and video marketing community gives you access to webinars and videos on marketing, best practices for video marketing online and tips for creating a successful marketing webinar. Join thousands of marketing professionals exchanging information through on-demand and live webinars and videos.

Webinar and Video Marketing

The digital content marketing community on BrightTALK is made up of thousands of marketers using rich media and thought leadership content to drive engagement. Join to learn best practices for digital content creation and distribution and explore how content engagement can help you connect with your existing and prospective customers and drive revenue.

Content Marketing

Online advertising has grown into a $37 billion industry from nothing in the last twenty years. Encompassing banner ads, rich media ads, video advertising, social network advertising and retargeting, online advertising is a key component of digital media marketing. Learn how to optimize your digital strategy from online marketing experts.

Online Advertising

Get powerful marketing insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on which marketing strategies and techniques are driving customer and revenue growth.

Get powerful e-commerce insights to grow your online transaction volume. Connect with thought leaders and colleagues to get the most up-to-date knowledge on the e-commerce strategies and techniques that drive growth.

E-commerce

The marketing community on BrightTALK is made up of thousands of engaged marketing professionals. Find relevant webinars and videos on marketing strategy, branding and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

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Business Intelligence and Analytics

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Information Technology

Get powerful insights on how to best serve today's customers. If you want to create a successful customer experience today, you will have to appeal to the need for “alone together” time. Millennials, Gen X, Boomers or Silent Generation all look for shared but individual experiences.

Customer Experience

The sales community on BrightTALK brings together thousands of engaged sales professionals. Learn about careers in IT sales and marketing, sales techniques and selling strategies. Join the discussion by participating in on-demand and live sales webinars and summits with leaders in the sales industry.

Sales

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Emerging Technologies

The research and development community on BrightTALK brings together leading professionals in healthcare, technology and manufacturing to present on current topics in their fields. From big data in healthcare to online forensics training and medical research practices, the community is an exceptional resource for those looking to expand their knowledge. Be part of the conversation by joining the community and participating in interactive live webinars.

Using AI to Revolutionise User Engagement

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About this talk

BytePlus