Name: Preparing for Data Activation With Google Analytics 4
Start: 2022-08-11T15:00:00Z
End: 2022-08-11T15:00:24.000Z
Location: BrightTALK
Rating: 5

Bounteous is a leading digital experience consultancy that co-innovates with the world's most ambitious brands to create transformative digital experiences. With services in Strategy, Experience Design, Technology, Analytics and Insight, and Marketing, Bounteous elevates brand experiences and drives superior client outcomes.  Welcome to our channel - we encourage you to explore a variety of topics with our experts.

Join CVS Health, Bounteous, and Adobe as they discuss CVS’ business transformation through people, processes, insights, and technology.

We’ll discuss how CVS is leading the industry in reshaping the consumer health experience by guiding consumers on their path to better health through relevant and personalized touch points throughout the digital journey.

In this webinar you'll learn:

The challenges and industry trends of digital transformation in healthcare
How surfacing accurate data and deploying the right technology drives advanced personalization and activation
The importance of shifting towards a customer-centric business model

How CVS Health is Creating Personalized and Connected Experiences

Our session during Acquia Engage discussed how we co-innovate with customers to define a CDP strategy, onboard an organization to fully leverage a CDP, and explore opportunities for teams to drive value from the very start.

Acquia Engage - Customer Data Platforms

Our industry-leading experts discussed the tips and tricks to getting your AEM cloud migration right, so you can take advantage of an always available, up-to-date and secure, and highly scalable solution.

Get It Right: Adobe Experience Manager Cloud Migration Tips & Tricks

Multi-touch attribution is a thing of the past! Attribution modeling is being affected by privacy regulations and technology changes. As per Gartner, by 2024, 75% of the global population will have personal data covered under privacy regulations. GDPR, CCPA, ITP and ATT are some of the acronyms impacting marketers in the past couple of years and will continue to play an ever-increasing role in our strategies. But how will companies transition from the multi-touch attribution paradigm of the past decade to a future-proof decisioning strategy aligned with user privacy?

Join Jim Gianoglio, Director of Media Innovation and Matt Walentosky, Senior Data Scientist, as they explain the resurgence of marketing mix modeling and share strategies and frameworks that Bounteous uses to help enterprise businesses thrive and make decisions in an uncertain environment.

In this webinar you will:
- Learn why Marketing Mix Modeling (MMM) is important to pivot from Multi-touch Attribution (MTA)
- Hear actionable recommendations for conducting MMM on your media and advertising campaigns
- See a demo of MMM in use and see outputs

Beyond Multi-Touch: The Resurgence of Marketing Mix Modeling

During Forrester's Technology & Innovation North America attendees learned from MedImpact and co-innovation partner Bounteous as they discussed how an innovation framework led to the launch of several advanced tools that deliver delightful customer experiences to internal and external users.

Enhancing DTC Patient Journeys With Cloud AI

Google Analytics 4 is no longer the new, it's the now. Recent news represents the biggest updates to Google Analytics ever. We review key details that brands need to know as they migrate from the legacy version, Universal Analytics. Google Analytics 4 collects cross-device data, includes new reports, and offers several digital privacy features.

Embracing Google Analytics 4

The adoption of commerce accelerated in 2020 by 4-6 years. Building a global, multifaceted commerce strategy requires understanding the connected consumer, supply chain, and regional threats and opportunities. Coca-Cola leveraged their early investments in D2C and iterated based on insights and data to satisfy demand while staying closely connected to their consumers.

Connected Consumer: Expanding Direct to Consumer Channels with Coca-Cola

Bounteous and experts in customer experiences from Noodles & Company and Salesforce discuss how optimized automation, segmentation, and personalization can lead to impressive results.

How Noodles & Company Leveraged Salesforce Marketing Cloud

MarTech Conference - Become a Category Leader by Pairing Co-innovation With Data Activation

Become a Category Leader by Pairing Co-innovation With Data Activation

In this webinar, Samantha Barnes, Sr. Director of Google Analytics, explains the exciting updated features of Google Analytics 4 and the new Google Analytics 360 and how to create the critical insights needed to power Customer Data Platforms, personalizations, and marketing campaigns that grow businesses into category leaders.

Preparing for Data Activation With Google Analytics 4

google analytics

Data Activation

Data Analysis

Data Analytics

Data Science

Data Management

Data Architecture

Big Data

Big Data Analytics

Data Virtualization

The digital content marketing community on BrightTALK is made up of thousands of marketers using rich media and thought leadership content to drive engagement. Join to learn best practices for digital content creation and distribution and explore how content engagement can help you connect with your existing and prospective customers and drive revenue.

Content Marketing

Get powerful marketing insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on which marketing strategies and techniques are driving customer and revenue growth.

Marketing

Get powerful e-commerce insights to grow your online transaction volume. Connect with thought leaders and colleagues to get the most up-to-date knowledge on the e-commerce strategies and techniques that drive growth.

E-commerce

The marketing community on BrightTALK is made up of thousands of engaged marketing professionals. Find relevant webinars and videos on marketing strategy, branding and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

The application development community features top thought leadership focusing on optimal practices in software development, SDLC methodology, mobile app development and application development platforms and tools. Join top software engineers and coders as they cover emerging trends in everything from enterprise app development to developing for mobile platforms such as Android and iOS.

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Get powerful marketing data and analytics insights from influential experts. Connect with thought leaders and colleagues to get the most up-to-date knowledge on the analytics that quantify your investments.

Data and Analytics

As an IT professional, many of the problems you face are multifaceted, complex and don’t lend themselves to simple solutions. The information technology community features useful and free information technology resources. Join to browse thousands of videos and webinars on ITIL best practices, IT security strategy and more presented by leading CTOs, CIOs and other technology experts.

Information Technology

Get powerful insights on how to best serve today's customers. If you want to create a successful customer experience today, you will have to appeal to the need for “alone together” time. Millennials, Gen X, Boomers or Silent Generation all look for shared but individual experiences.

Customer Experience

The sales community on BrightTALK brings together thousands of engaged sales professionals. Learn about careers in IT sales and marketing, sales techniques and selling strategies. Join the discussion by participating in on-demand and live sales webinars and summits with leaders in the sales industry.

Sales

Get powerful insights to run your business. CEOs, CFOs, CMOs, COOs, CTOs and CIOs are among the leaders in this community who connect with peers and experts to grow their businesses.

CxO Strategy

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Preparing for Data Activation With Google Analytics 4

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