Predict Customer Lifetime Value From Day 1 with the all-new Retina platform.

Retina is the AI-based customer insights platform built by analysts, for analysts. Our self-service platform empowers businesses to maximize customer-level profitability via highly-accurate predictions of future customer value and behavior.


In this webinar we will give you a first look at the new Retina platform and show you how business are using Retina to: 
● Measure predictive CLV - Accurately track the future value of customers from the very first purchase
● Strategically segment customers - Identify the attributes of your highest and lowest value customers
● ROAS optimization - Target high-value lookalike audiences to maximize returns.
● Reduce customer  acquisition costs - Pinpoint attributes that make leads more likely to convert.
● Gain alignment, get adoption - Create recommendations and insights that get adopted and impact business performance.
● Building a data-centric culture - Implement changes to boost the value of your customer base and show the results of data-driven decision making.

So join us and see how you can drive down acquisition costs while reducing churn and gaining insight into the attributes of your most profitable customers!

Interested in booking a strategy session? Use this link! https://retina.na.chilipiper.com/book/retina-sales-strategy-brett-emad

Retina.ai Intelligence Product Demo

The world is changing. Coming out of a pandemic, with inflation rising and an economic slowdown—or downturn—possibly on the horizon, data-driven strategies will be the key to marketing success. 

Join Retina AI’s CEO, Emad Hasan, and Allison Hartsoe, CEO of Ambition Data and author of The Age of Customer Equity, as they break down the strategic to the tactical in this “Fireside Chat.” They will pull on the thread of signal loss, privacy, inflation, and the many changes happening in the market. They will also discuss how all these pieces relate to modern marketing, customer acquisition, and what strategies are the most effective in the current market. 

About Allison Hartsoe:
Allison Hartsoe is the author of The Age of Customer Equity: Data-Driven Strategies to Build a Sustainable Company. Allison's experience and passion for analysis allow her to see future trends and relate them all the way back to the tactical moves her clients need to make today. She has built and executed digital customer analytics strategies for Fortune 500 customers, including Nike, GlaxoSmithKline, HP and Intel. Allison was recently named one of the Top 100 Women in Technology and her book was just named one of the Top 100 Business Books by C-Suite Network. Listen to her interviews with successful customer-centric executives on the Customer Equity Accelerator podcast. 

About Emad Hasan:
Prior to joining Retina, Emad built and ran analytics teams at Facebook and PayPal. His continued passion and experience within the tech industry has enabled him to build products that help organizations in making better business decisions through leveraging their own data. Emad earned a BS in Electrical Engineering from Penn State, a Master of Electrical Engineering from Rensselaer Polytechnic Institute, and an MBA from UCLA Anderson School of Management. Outside of his work with Retina AI, he is a blogger, speaker, startup advisor, and outdoor adventurist.

Data-driven Marketing Strategies in an Economic Downturn

Have you ever been asked for a report or dashboard, just to deliver it to discover it was not what the stakeholder wanted? On the other hand, have you ever asked for a report or dashboard just to find out it wasn’t what you expected? Most of us have been there — and it can be frustrating on both sides of the equation.
 
The question then remains, “How do you bridge the gap and gain alignment between the data analytics teams and the business stakeholders?”
 
Short answer: You learn from those who have successfully conquered this issue!
 
Brett Kobold, Retina AI’s Director of Analytics, will discuss important lessons he has learned that has helped him advance his career and create alignment across the organizations he has worked for like Dollar Shave Club, Workfront, and Adobe. Brett is what we call a “yes and” person who has successfully bridged the gap to create data-centric alignment — and he’s also a pretty swell and entertaining guy too.

So, grab your rubber ducky and join us for this educational event!

Walking out of this presentation, attendees learn:

·   Data analyst types will learn techniques to translate the complexity of data analysis into tangible results.
 
·   Business and strategy types will learn how to communicate with data analyst types to get the best results.
 
·   A better understanding of how to work with and communicate on both sides of this complex ecosystem.
 
·   Best practices for alignment when focusing on a data-centric culture.

Bridging the Gap Between Data Analyst & Business Types

Join Neil Hoyne, Chief Measurement Strategist at Google, and Emad Hasan, CEO and Co-founder at Retina, for a webinar on best practices in using Customer Lifetime Value (CLV) to scale your business. During the webinar, you will learn everything about Customer Lifetime Value, enabling you to:

• Grow your business
• Avoid pitfalls when calculating CLV
• Understand how the experts utilize CLV + LTV to guide cost of acquisition strategies at Facebook, Google, and PayPal
• Integrate with Google Ads to ensure you gain customers

Learn The Secrets of CLV From Google's Chief Measurement Strategist

Data Analysis

Data Analytics

Digital Marketing

Digital Performance

Data Best Practices

Get powerful marketing data and analytics insights from influential experts. Connect with thought leaders and colleagues to get the most up-to-date knowledge on the analytics that quantify your investments.

Data and Analytics

As an IT professional, many of the problems you face are multifaceted, complex and don’t lend themselves to simple solutions. The information technology community features useful and free information technology resources. Join to browse thousands of videos and webinars on ITIL best practices, IT security strategy and more presented by leading CTOs, CIOs and other technology experts.

Learn The Secrets of CLV From Google's Chief Measurement Strategist

Presented by

About this talk

More from this channel