Nout Boctor-Smith Managing Partner/Cofounder- Nine Lives Digital
About this talk
B2B marketing is its own beast, with its own distinct set of needs. In this session I’ll help you create a lifecycle marketing plan—with email marketing as the core channel— for B2B companies. I’ll cover the role and phases of demand gen, how to best leverage product marketing, understanding your tech stack and what data you have available to you, establish objectives and key results, and how to map it all out across your user lifecycle stages.
Elevate your email marketing with our expert insights, tips, trends, and tools.
Litmus is the all-in-one marketing platform that empowers you to build, personalize, test, protect, review, and analyze emails more effectively than ever so you can get the most out of every send.…