1. Email marketers are getting more and more requests (segmentation, personalization, languages, etc.) (Consumer may get 1 email a week, but there are 15 emails being sent out); this means more testing, approvals, segmentation/list building, etc.
2. When tech is your friend and when it’s not (don’t implement just to implement), especially with a small team (how can the tech you implement help you to scale the size of your team)
3. Email marketers want to build Lead Nurtures/lifecycle to qualify leads into the pipeline, their managers want them to dig into audiences to impact revenue, etc.