How to Choose the Right CDP for Your Business

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Presented by

Shane Pearson, VP Product Marketing, Leadspace

About this talk

This session will cover how to choose the best CDP for your business and what to look for, including how to: * Unify first- and third-party data to build closeable pipeline. * Understand your total addressable market and best whitespace opportunities. * Improve your data accuracy across both sales and marketing. * Optimize your lead-to-account mapping. Lastly, we'll walk through a short demo to show what CDPs can do live and in action.
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Leadspace is the world's #1 B2B Customer Data Platform (CDP). The company powers leading enterprises like Microsoft, Salesforce and Trimble to find, create and accelerate closeable business. The platform is built on its B2B Buyer Data Graph and uses tens of thousands of buying data signals to build and operationalize a company's total addressable market (TAM), ideal customer profile (ICP), fit, intent and engagement models. Sales and marketing teams use the platform to give them a competitive edge so they know who their best customers are, understand their whitespace opportunities, and can dramatically improve the effectiveness of their sales and marketing programs. To learn more, visit Leadspace.com.