Name: Modern Commerce: MACH, Jamstack, and the Composable Web
Start: 2022-08-23T15:56:00Z
End: 2022-08-23T15:56:57.000Z
Location: BrightTALK
Rating: 0

Netlify is the most popular way to build, deploy and scale modern web applications. Developers love Netlify for its powerful, yet simple workflows, which make it easy to integrate their choice of tools and collaborate with their team to deliver the best online experiences, faster. Now home to millions of developers and thousands of enterprises, Netlify is the platform of choice for running modern Jamstack web applications in production, from global corporate sites to complex e-commerce and SaaS applications


If you work in e-commerce, whether you're a web developer, content producer, or eCommerce VP, you've probably heard about “headless” commerce, composable architectures, and API-first ecosystems. You may have even heard about MACH and the Jamstack.

So what are these terms, and most importantly, why are these the critical tools you need to deliver modern commerce experiences that make the buyer’s journey simple, quick, and enjoyable?

Who better than to help us understand all this than the co-founders of the two leading architectural concepts, MACH and Jamstack! Join Chris Bach, co-founder of Netlify and Jamstack, and Kelly Goetsch, Chief Product Officer of commercetools and co-founder of MACH Alliance, for this webinar all about modern commerce. This webinar is moderated by Dina Apostolou, VP of Product, Customer, Partner Marketing at Contentful.

Join this live webinar to learn:

- How a modular web approach using microservices can help you deliver an integrated experience across channels and touchpoints.
- How MACH and Jamstack architectures enable flexible user experiences that make the buyer’s journey simple, quick, and engaging.
- The role Netlify and commercetools play in the modern commerce ecosystem.

Modern Commerce: MACH, Jamstack, and the Composable Web

Join Next.js enthusiast Salma Alam-Naylor for a whole hour dedicated to learning the benefits of building with Next.js on Netlify.

Next.js has quickly become a framework of choice for professional developers building e-commerce stores, marketing websites, and applications at work, allowing you to build scalable, dynamic applications with ease.

In this session, we’ll focus on the flexibility of Next.js on Netlify and show off some key features of the Netlify platform that make building and deploying Next.js sites on Netlify a breeze.

Listen to the on-demand webinar where you'll learn:
- How you can use Next.js to deliver a variety of web projects
- How Netlify supports core features of Next.js
- How Netlify features can enhance the developer experience when building with Next.js
- How Netlify features can supercharge your team workflows so you can ship faster

Next.js on Netlify: a powerful combination

Monolithic web platforms crack when teams create international versions of a website or e-commerce store. Copying and pasting changes from one site to another slows development, and codebases quickly get out of sync.

Netlify and the Jamstack architecture help teams deploy international versions of websites and e-commerce stores more efficiently, but internationalization is not just translating a string to another language. To accelerate into new markets, you must plan a scalable international site architecture.

In this webinar, we'll guide you through how to plan a micro-frontend architecture so your team can quickly develop and deploy new internationalized websites - increasing conversions and user experience across the globe.

Join this webinar where you will learn:

-- What to look out for when thinking about internationalizing your site
-- What a micro-site architecture is and how to implement it
-- How country-based redirects work at the edge to route users to the correct version of the site

How to Architect International Sites at Scale

Adopting a modern web architecture helps your team quickly, safely, and effectively deliver better performance from your websites and applications, and more productivity from your teams. But migrating from legacy, monolithic architecture to a decoupled, micro-services approach can feel daunting. 

In this fireside chat, Bhavana Srinivas and Chris Hannaby, Senior Solutions Engineers at Netlify, take you through common migration patterns, and what teams need to consider while migrating to the Jamstack. They'll help you see how, with a migration to the Jamstack and Netlify, that massive make-or-break migrations where features freeze for months as your entire application or site moves to a new platform are a problem of the past.

In this live webinar, you'll learn:

-- The benefits of migrating from monolithic, legacy web platforms to the Jamstack - a more modern web architecture - with an incremental approach
-- How to engage stakeholders, and ensure everyone is bought in
-- What teams need to consider while migrating from a legacy stack to the Jamstack, including avoiding common pitfalls
-- Your checklist for migration, including headless content management systems (CMS), static site generators, front-end frameworks, and building and hosting the site.

Building for the Modern Web With Netlify

Have you ever wondered how the world’s fastest-growing brands build their websites for conversion at scale? Cuts, Liquid IV, Sandcloud, and Prima are just a few of the immersive e-commerce experiences powered by Pack Digital and Netlify.

Pack Digital provides design and development services for fastest-growing brands on Shopify, and has built technology to streamline the process for merchants and engineers to implement PWA storefronts on headless Shopify.

Join us for a fireside chat with Pack Digital’s co-founders and Netlify to learn about:

-- Tech stack evaluation - Determining when to leverage headless Shopify
-- Overcoming headless Shopify challenges
-- Measuring your headless commerce success

Growing Your Brand With Headless Shopify

How do the teams that power the Jamstack actually use the Jamstack? In this engaging fireside chat, developers from Contentful walk us through how their team builds Contentful’s web properties, using their own product along with Netlify & Gatsby.

Jani Komulainen, Contentful’s Manager of Marketing Web Development, and Moritz Guth, Senior Manager of Web Marketing, sit down with Nelson Diallo of Netlify to discuss their very own implementation of Contentful, Gatsby, and Netlify, and what the Jamstack helps them achieve.

In this live webinar, you'll learn:

-- The architecture and systems developers use to implement the Jamstack
-- How the Contentful team quickly spins up new web properties--complete with CI and served from a CDN — with little to no reliance on DevOps
-- Contentful’s rapid development workflow, which utilizes Netlify’s Github integration as well as the Contentful + Netlify integration for speedy content updates
-- The business impact of deploying Contentful’s Jamstack sites to Netlify

How Contentful Builds Performant Sites at Scale with the Jamstack

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Modern Commerce: MACH, Jamstack, and the Composable Web

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