Architecting and executing an exceptional user experience in our highly connected, digital world is key to generating business growth. When user experience wanes, a corporation’s top and bottom lines can suffer due to increased customer erosion, loss of employee productivity, and diminished brand reputation. The ability to monitor the entire IT stack, from customer-facing applications right down to the core network and infrastructure, is now essential for technologists who want to address performance issues before they affect customers and the business. In this panel discussion, noted IDC analyst Stephen Elliott joins Cisco CX’s Chris Rittler and AppDynamic’s Joe Byrne to share thoughts on why corporations need to be planning a full-stack observability strategy, explore the various technology stacks that will become a core part of an effective full-stack observability strategy, and talk about the challenges and opportunities ahead.