Join Amplitude's John Cutler as he shares a practical framework for using business objectives and engagement models to determine your product's North Star - the key metric that quantifies the business impact of your product team. In this session, John Cutler, will cover the North Star Framework & OKRs. You will learn: How OKRs and North Star Metrics are different but complementary How to align business objectives with your North Star inputs How to integrate OKRs with the North Star Framework Who is this for? Anyone interested in: A greater sense of impact and coherence in your work. Context and inspiration to improve your current tools and metrics, like OKRs, roadmaps, and KPIs. More autonomy, with more flexibility to solve problems, while ensuring your work aligns with the bigger picture. To be data-informed instead of letting the data drive you in circles. Shared language and common understanding about vision, strategy, and value.