AI & DeepSeek - Perspective for Media & Entertainment

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Presented by

Mohan Jayaraman, Partner, Bain & Company | Biswajit Biswas – Chief Data Scientist, Tata Elxsi | Ajay Meher – Industry Head, Media and Communications, Tata Elxsi | Deepika Mishra - Sr. Technology Manager, Media & Broadcast, Tata Elxsi

About this talk

AI is transforming the Media & Entertainment (M&E) industry, and DeepSeek, an open-source AI model, is leading the disruption. Delivering performance on par with proprietary models while reducing inference costs by up to 40x, DeepSeek is set to revolutionize content creation, personalization, and monetization. Join Tata Elxsi for an exclusive webinar on February 27th, 2025, where industry leaders and experts will discuss the implications of AI & DeepSeek and its impact on low-cost inference compute for the M&E industry. Key discussion points: ⦿ AI-Powered Content Supply Chain: How AI is transforming content creation, production, localization, and metadata tagging to optimize the entire content pipeline. ⦿ Audience Engagement: The role of AI in driving personalized viewer experiences that increase engagement and retention. ⦿ Monetization in the AI Era: Exploring AI-driven models for dynamic content monetization, including personalized ads and subscription optimization. ⦿ DeepSeek’s Efficiency Gains: Understand how DeepSeek compares to other AI models in terms of cost, performance, and scalability. What does its efficiency mean for the industry, and how will competitors respond? Why Attend? ⦿ Gain Insights into DeepSeek's Game-Changing Potential: Discover how DeepSeek is setting new benchmarks in cost, performance, and scalability. ⦿ Real-World Applications: Learn how AI is transforming content creation, audience engagement, and monetization strategies. ⦿ Trends Driving AI Adoption: Stay ahead by understanding the key drivers behind AI integration in streaming, broadcasting, and content management. ⦿ Expert Perspectives: Hear from industry leaders on navigating AI implementation in the M&E sector.
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Tata Elxsi is amongst the world’s leading providers of design and technology services across industries including Automotive, Broadcast, Communications,
Healthcare, and Transportation. Tata Elxsi is helping customers reimagine their products and services through design thinking and the application of digital
technologies such as IoT (Internet of Things), Cloud, Mobility, Virtual Reality, and Artificial Intelligence.