Leveraging AI to Design Intuitive In-Car Experiences

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Presented by

Aurelien Doisy, Chief Designer, Tata Motors - Europe | Nick Talbot, Global Head of Design and Innovation, Tata Elxsi

About this talk

In this virtual panel discussion, you'll gain insights into: 1. The future of in-cabin experiences and how AI is shaping the landscape. 2. The hype versus trend of innovations around in-cabin experiences. 3. How Tata Motors and Tata Elxsi is forerunning adoption of AI. 4. AI led Design: adoption, faster to Market, confidentiality and ethics 5. Creativity or AI: Who is going to be replaced? Key Highlights: Multimodal Interactions of AI Driven cockpit: Discover on what is new AI is bringing to the way you live with your automotives. From bring your own device to natural language text or voice processing to audio UX, delve into insights. Hyper Personalization and Customization: Explore on how intelligent yet humane algorithms will decide on choice of audio, video and visual cues that will smartly integrate into your persona and mood. Dive deep into how data could be used for operations as well as monetization. Using AI to design: Hear from design veterans who have worked on clay models as well as Gen AI prompt engineering on how should designers embrace the change with respect to mindset, adapting to a new workflow and embracing best practices.
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Tata Elxsi is amongst the world’s leading providers of design and technology services across industries including Automotive, Broadcast, Communications, Healthcare, and Transportation. Tata Elxsi is helping customers reimagine their products and services through design thinking and the application of digital technologies such as IoT (Internet of Things), Cloud, Mobility, Virtual Reality, and Artificial Intelligence.