The Need for Launch Planning

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Presented by

Christian Seiffert, Sean Dyson, Peter Rosenorn, Partners - L.E.K. Consulting

About this talk

In today’s biopharma landscape, launching a new therapy involves navigating a maze of complex challenges. From demonstrating economic value to stakeholders, managing the intricacies of cell and gene therapies, to the precision needed for therapies requiring biomarkers or designed for rare diseases—the path to a successful launch is fraught with obstacles. The need for meticulous and strategic planning has never been more critical, and it must begin earlier than you think. This is where our Launch Excellence Tool comes into play. Specifically designed for our pharma and biopharma clients, the tool streamlines the launch planning process, making it not only more efficient but also more effective. It’s not just about getting to market; it’s about breaking through with impact. Discover how we can transform your launch strategy from a challenge into your competitive advantage.
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