Name: Overcoming the SMB “It Won’t Happen to Us” Mindset: How MSPs Overcome Objections and Grow Successfully
Start: 2025-04-04T18:00:00Z
End: 2025-04-04T18:00:31.000Z
Location: BrightTALK
Rating: 5

About Infrascale: Founded in 2011, Infrascale provides comprehensive, cloud-based data protection by delivering industry-leading backup and disaster recovery solutions. Infrascale removes the barriers and complexity of secure, offsite data storage, and standby infrastructure for real-time disaster recovery by equipping customers with the confidence to handle the unexpected.

Many MSPs still rely heavily on on-prem backups, but in 2025, that strategy will no longer be enough. Ransomware threats, rising client expectations, and hardware limitations are exposing cracks in traditional approaches.

In this session, we’ll challenge the “on-prem-is-enough” mindset and explore why cloud and hybrid backup solutions are becoming the new standard for resilient, scalable, and profitable MSP operations.

What you will learn:
1. The real risks of on-prem-only backup
2. Why hybrid backup delivers the best of both worlds
3. What clients expect from MSPs in today’s landscape
4. How to future-proof your offering

Join us to rethink backup and uncover smarter ways to protect your clients — and grow your business.

What if Your On-Prem Backup Fails? Discover Why Cloud & Hybrid Solutions Are Now Mission-Critical for MSPs

Many SMBs believe cyberattacks only happen to big companies—until it’s too late. As an MSP, overcoming this mindset is key to protecting your clients and growing your business. In this webinar, we’ll show you how to challenge objections, prove real risks, and position cybersecurity as essential.

What Is This Webinar About?
MSPs must go beyond offering cybersecurity solutions—they need to change mindsets. When SMBs don’t see the risks, they hesitate to invest in protection. This session explores strategies to break through doubt, educate clients, and turn cybersecurity into a growth driver for your MSP business.

What Will You Learn?
• How to shift clients from complacency to action before disaster strikes
• Why MSPs are prime ransomware targets, and how to protect against it
• How air-gapped backups and immutability prevent irreversible data loss
• How MSPs can leverage rapid recovery as a competitive advantage to grow

Why Should You Attend?
This webinar will equip you with the right strategies to overcome complacency and objections, and position cybersecurity as a must-have. If your clients believe cyberattacks won’t happen to them, convincing them otherwise can be a challenge. Whether you want to protect your clients or scale your business, this webinar will give you the tools to succeed.

#MSPs #Cybersecurity #DataProtection #Ransomware #AirGappedBackups #ImmutableBackups #DisasterRecovery #RapidRecovery #MSPResilience #CyberThreats #BusinessContinuity #MSPSecurity #CyberRisk #DataResilience #MSPDefense

Overcoming the SMB “It Won’t Happen to Us” Mindset: How MSPs Overcome Objections and Grow Successfully

Many MSPs tell us it’s hard to get clients to spend on backup and disaster recovery—until disaster strikes. But the truth is, when positioned correctly, BDR isn’t an expense; it’s an investment. In this webinar, we will discuss how to make backup & DR an easy, profitable sell.

What Is This Webinar About?
Selling backup & DR shouldn’t feel like an uphill battle. In this session, we’ll break down how to shift client mindsets, demonstrate ROI, and bundle BDR into your services. This webinar will be your definitive answer to boost revenue and protect your clients without constant objections.

What Will You Learn?
• How to educate your clients on the risks of unplanned downtime
• How to position backup & DR as an essential investment, not just another IT cost.
• Proven strategies to frame BDR as business insurance that clients can’t afford to skip.
• The most effective ways to bundle backup & DR into your service offerings.
• Real-world examples of MSPs successfully increasing sales and margins with BDR.

Why Should You Attend?
If you’re tired of hearing “We don’t need backup,”“It’s too expensive,” or “It won’t happen to me,” this webinar is for you. We’ll show you how to change the conversation, close more deals, and ensure your clients see backup & DR as a must-have—not a maybe.

#MSPGrowth #MSPsales #RecurringRevenue #MSPMarketing #DisasterRecovery #CyberSecurity #DataProtection #BusinessContinuity #ManagedServices #ITSecurity #BDRSolutions #CyberSecurity #CyberResilience #MSPRevenue #SellBackup

How MSPs Turn 'No' into Revenue: Strategies to Get Clients to Say 'Yes' to Backup & DR

In today's digital age, data protection is paramount. As businesses increasingly rely on Microsoft 365 for their operations, understanding the potential gaps in data protection becomes crucial. This webinar, titled "The Microsoft 365 Data Protection Gap: Are Your Clients at Risk?", aims to shed light on these critical issues and provide actionable insights to safeguard your clients' data.

The Microsoft 365 Data Protection Gap: Are your Clients at Risk?

In today's digital age, data protection is paramount. As businesses increasingly rely on Microsoft 365 for their operations, understanding the potential gaps in data protection becomes crucial. This webinar, titled "The Microsoft 365 Data Protection Gap: Are Your Clients at Risk?", aims to shed light on these critical issues and provide actionable insights to safeguard your clients' data.

What This Webinar is About:
This webinar will delve into the intricacies of data protection within the Microsoft 365 ecosystem. We will explore the common vulnerabilities and risks associated with data storage, sharing, and management in Microsoft 365. Our expert speakers will guide you through the best practices and tools available to mitigate these risks and ensure robust data protection for your clients.

What You Will Learn:
By attending this webinar, you will gain:
1. A comprehensive understanding of the data protection challenges within Microsoft 365.
2. Practical knowledge of the tools and best practices to secure your clients' data.
3. Insights into advanced security measures and how to implement them effectively.
4. Real-world examples and case studies to illustrate successful data protection strategies.

Join us for this informative session and empower yourself with the knowledge to protect your client's data in the Microsoft 365 environment. Don't miss this opportunity to stay ahead of potential risks and ensure the security of your clients' valuable information.

#Microsoft365 #DataProtection #CyberSecurity #CloudSecurity #DataPrivacy #InfoSec #Compliance #DataSecurity #M365Security #DigitalTransformation

In today's rapidly evolving IT landscape, MSPs face a constant challenge: balancing the need for top-tier cloud backup and Disaster Recovery as a Service (DRaaS) with the pressure to maintain profitability. Client data is growing exponentially, and expectations for always-on availability and zero downtime are higher than ever.

This webinar will equip you with the knowledge and strategies to effectively optimize your cloud backup and DRaaS operations. 

You'll learn how to:
- Reduce unnecessary backups and streamline data management to cut storage and bandwidth costs.
- Consolidate vendors and services to simplify operations and reduce licensing fees.
- Understand the true cost of ownership to avoid hidden expenses and optimize your pricing model.

By attending this webinar, you'll gain valuable insights that can help you:
- Improve your bottom line without compromising the service quality your clients rely on.
- Reinvest resources into growing your business while offering competitive pricing.
- Deliver seamless, reliable data protection for your clients.

Space is limited, so register today!

We look forward to sharing our expertise with you and helping you optimize your MSP business for long-term success.

#MSP #CloudBackup #DRaaS #CostOptimization #Profitability #BusinessContinuity #Webinar

3 Critical Cost Optimization Strategies for MSPs Using Cloud Backup & DRaaS

In today’s fast-paced digital landscape, Managed Service Providers (MSPs) face the dual challenge of maintaining robust data protection while also driving business growth. Join us for an insightful webinar where we delve into the transformative power of Backup and Disaster Recovery (BDR) solutions. This session is designed to equip MSPs with actionable strategies to enhance their service offerings, boost client satisfaction, and expand their business.

Key Takeaways:

• Understanding the BDR landscape
• Identifying growth opportunities
• Implementing effective BDR strategies
• Enhancing customer satisfaction
• Boosting your revenue

Don’t miss this opportunity to learn from industry experts and gain a competitive edge.

#MSP #Webinar #BDR #BusinessGrowth #Infrascale #TechWebinar #MSPGrowth #BackupSolutions #DisasterRecovery

5 Steps for MSPs To Grow Their Business with BDR Solutions

Explore the pivotal role of MSPs as the initial defense for SMBs. Join our webinar for insights on implementing a robust Business Continuity Plan. Secure your spot to enhance your SMB's resilience in the face of challenges.

Protect your customers with an Effective Business Continuity Plan

Recorded discussion between Pete Busam, Andrew Evers, & Aaron Jordan, centered on the integral relationship between business continuity and law enforcement, emphasizing collaboration for resilience against evolving threats. Cybinsurability took the spotlight, underlining the necessity of robust cybersecurity measures and comprehensive insurance coverage. Notably, the role of AI in scaling and monitoring business continuity efforts emerged as a transformative force, with discussions focusing on real-time monitoring, predictive analysis, and rapid scalability—highlighting a paradigm shift in business resilience strategies.

MSP Initiative LIVE with Andrew Evers & Aaron Jordan of Infrascale

Join our 10-minute webinar to understand how orchestration transforms disaster recovery (DR) solutions, ensuring business continuity in today's interconnected digital landscape. We’ll go through the actual process so you can see how quickly Infrascale’s orchestration recovers your data! 

Agenda: 

Significance of Orchestration: Learn how cyber threats and disasters can impact organizations' data and operations, and the rising costs of downtime and breaches. 

Key Components of Orchestration: Explore essential elements for effective DR: 

Runbooks: Define recovery order with precision for maximum control. 

Testing: Experience failover testing's role in refining recovery procedures. 

Failback: Seamlessly transition back to production while minimizing disruption.

Master Your Disaster Recovery Plan with Better Orchestration

In today's digital landscape, the rising threat of ransomware attacks poses significant risks to both businesses and MSPs. As an MSP, it is not only essential to protect your clients' valuable data but also to safeguard your own profitability and reputation.

During this power-packed webinar, our expert panel will delve into the world of ransomware prevention and Backup and Disaster Recovery (BDR) solutions. You'll gain valuable insights, actionable tips, and real-world examples that will equip you with the knowledge and tools to enhance your security offerings and maximize revenue.

Don't miss this invaluable opportunity to strengthen your MSP business's security posture, protect your profits, and capitalize on the growing demand for robust ransomware prevention and BDR solutions. Secure your spot today and embark on a path to sustainable growth and success.

Protecting MSP Profits: How Ransomware Prevention & BDR Solutions Drives Revenue

Don't leave your SaaS (Microsoft 365, Google Workspace, Salesforce, Box.com, and Dropbox), data vulnerable to potential threats! Join us for an enlightening webinar on the significance of backing up SaaS data and discover the easy fix. In this webinar, we will delve into the risks associated with relying solely on SaaS providers for data protection. Learn why having an additional layer of backup for your SaaS data is crucial to mitigate risks such as accidental deletion, data corruption, and malicious attacks.

Protect Your SaaS Data: Safeguarding Your Business Success

Cybercriminals have been relentlessly attacking organizations worldwide, including the education sector. Don't wait until it's too late! Join our upcoming webinar to learn about the latest ransomware threats and discover practical steps you can take to safeguard your clients. We will share valuable insights and best practices to help you build a robust disaster recovery strategy that protects against ransomware attacks. You'll also hear from a public sector expert at TD SYNNEX who will show you how to accelerate the procurement process.

Safeguarding Schools: MSPs' Guide to Mitigating Ransomware Threats in Education

Cybercriminals attack organizations of all sizes across the globe—including the education sector.  In this short webinar, we’re going to cover the growing ransomware threats and the steps you can take to protect your clients.

Ransomware and the Education Sector:  How MSPs can Mitigate the Threat

In recent news, Microsoft's multi-hour outage impacted Microsoft 365 and multiple platforms. Scary day for IT leaders and users—especially knowing that Microsoft does not deliver robust retention and recovery capabilities. Mission-critical data is at risk without proper backup and disaster recovery. 
 
Microsoft 365 allows only 30 days of retention/recovery of accidentally or maliciously deleted data. Without an effective and easy-to-manage SaaS backup and recovery solution, administrators can do nothing, and the data is lost forever.

Why You Need to Protect your Microsoft 365 Data

If you haven’t already started a conversation about protecting your client's data and a confident disaster recovery plan, now is the time. We want to show you why Infrascale sets the bar against the competition and provides the confidence for you to prepare for the unexpected.

Why is this important? We want to help you help your partners keep their data safe.

Join our webinar that will take you through:

1. Do you have the right tools that make your plan effective?
2. What capabilities do you need?
   a. Restore remotely
   b. Ability to protect and recover
   c. Don't blow budget on failover or recovery costs
3. Brief demo

Why Companies Need a New BDR Strategy for 2023

Cyber Security

Data Protection

Ransomware

Immutable Backups

DRaaS

Business Continuity

Data Resilience

MSP Security

Cyber Threats

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Overcoming the SMB “It Won’t Happen to Us” Mindset: How MSPs Overcome Objections and Grow Successfully

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