Agile Ecommerce with Contentful & Avensia
At every stage of the user journey, content is the key to making connections and inspiring action. Whether it be in-person or online, text or video, what you create and share plays a pivotal role in attracting, converting and retaining customers.
During this interview series, you’ll hear from experts exploring three popular Contentful use cases: global marketing and localization, agile ecommerce and knowledge base. Contentful’s Director of Platform Strategy, Andrew Kumar, speaks to digital leaders in the MACH (Microservices based, API-first, Cloud-native, Headless) space on how they have used digital platforms and MACH architecture to address business challenges.
In this episode, join Johan Liljeros, Senior Commerce Advisor & GM North America at Avensia, as he discusses how to deliver differentiated and immersive shopping experiences that build brand loyalty as the second step in the customer journey. Specifically, learn more about:
• How composable commerce can help companies remain agile when keeping up with customer expectation, adjusting to new business models, or entering new markets
• How headless technology/composable stack can be available to and help any company, not just tech savvy businesses
• The importance of creating content in a channel agnostic way so companies can be prepared for the future