Automate Your Financial Management To Drive Agility And Real-Time Optimization

A new study from Forrester reveals that marketers may only be settling for “good enough” when it comes to the management of their marketing spend. Forrester’s survey of marketing decision-makers reveals that the current processes for adjusting marketing budget in response to external and internal factors are slow and effort-intensive. Centralizing and automating these efforts will create flexible, transparent, and real-time marketing organizations, allowing them to optimize the value of their operations. Join guest presenter Forrester Vice President and Principal Analyst Rusty Warner on the key findings from the study including: • How quickly marketing decision-makers are able to adjust or reallocate their marketing budget in response to internal and external stimuli • What aspects of planning, budgeting, and performance management marketers are improving or looking to improve • The capabilities marketers consider critical for effective spend management • Forrester’s recommendations for organizations seeking to improve the value of their marketing operations The presentation will also feature Ted Lesher, Managing Director at BrandMaker who is responsible for the management and financial performance of BrandMaker's North American business operations including strategic planning, strategic account development and business process optimization. As a SaaS industry expert with over 25 years’ experience helping large enterprises address cross-functional operational inefficiencies, Ted brings an insightful perspective and strategic insights to the world of Marketing Resource Management (MRM).