Bringing Together an Integrated MarTech Stack for APAC

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Presented by

Kezia Chia, Senior Customer Success Manager, TechTarget and Sahaj Khunteta, Head of Market Insights & Analytics, Intel

About this talk

In today’s landscape, B2B marketers are forced to reduce their MarTech stack and take into careful consideration the tools which they utilize. It’s critical that tech vendors use the tools in their stack to their maximum potential and integrate them to extract maximum value. Join us as we get an APAC perspective on best practices for integrating data sources and platforms, how the region can benefit from strong local data and how layering data sources can make for heightened marketing strategies.
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