Elevating the Voice of Partner Marketing Within the Organization

Partner Marketing executives around the globe face some common roadblocks: their peers don’t quite understand the nuances of the partner ecosystem, the partner go-to-market motion is often an afterthought, and late involvement consistently forces their small but mighty teams into reactive mode. The time has come for Partner Marketers to secure their seat at the executive table and add their voice to the strategic conversations happening around it. Join Partner Marketing Executive Francine Anthony as she sits down with Kristin Heisner (Sr. Director, Global Partner Marketing at Commvault) and Cheryl Cook (SVP, Global Partner Marketing at Dell Technologies) for a lively conversation about elevating the role of Partner Marketing in technology companies. They will dive into: · Best practices for articulating your vision for Partner Marketing to the rest of the organization · The importance of aligning with your peers in marketing, sales, and product early and often · How to do more with less by tapping into resources from other internal teams · Real-world advice to help you successfully prove Partner Marketing’s value