Measuring Success: Tips for Proving the Impact of Partner Marketing

Let’s face it – demonstrating the return on Partner Marketing investments has never been easy and it’s growing exponentially more complex. But quantifying Partner Marketing’s value with data that the executive team trusts is a pre-requisite to elevating your team’s visibility in the organization. Whether you are just getting started with performance reporting or you’re a seasoned pro looking to fine-tune your approach, this session is for you. Join Michael Latchford (GM & VP, Strategic Alliances & Partner Marketing Services at TechTarget), Aimee Catalano (Partner Marketing Executive at Google Cloud) and Karine Elsen (VP, Global Partner Marketing at Avalara) as they dig into cutting-edge ways to prove Partner Marketing’s impact. You will learn: · How to uncover the core business objectives that matter most to your executive team · Tips for aligning your Partner Marketing success metrics to these strategic priorities · The table-stakes key performance indicators you should start tracking today · Tips to help you overcome common roadblocks to measuring results · Practical advice to help you get started with Partner Marketing performance reporting