The technology industry and the partner ecosystem that surrounds it continue to rapidly evolve as companies respond to complex customer needs, shifting buyer preferences, and emerging trends like generative AI (GenAI). It’s crucial for Partner Marketers to stay on top of the latest industry research so they can craft differentiated messaging, deliver compelling content, and drive partner pipeline.
Join us as Practice Leaders from IT analyst firm Enterprise Strategy Group share expert insights into the latest technology market trends and guidance on what recent study findings mean for Partner Marketers. You will hear from:
· Scott Sinclair on the State of Infrastructure, Cloud & DevOps
· Melinda Marks on the State of Cybersecurity & Networking
· Christophe Bertrand on the State of Data Management & Analytics