GTM Success in 2024: A B2B Guide to Tech Investments and Media Preferences

In a world where guessing and actually knowing what tech buyers want are two very different things, you need the right data and insights to adapt your GTM strategy successfully. To thrive in 2024, marketers need to truly understand how tech buyers buy, what content will support them on their journey, and how to influence them where they consume buy-cycle information. TechTarget’s new series, Navigating the Tech Buyer Journey in 2024, is specially designed to help marketers build laser-focused messaging and content that truly converts time and time again. Join Senior Director, Research and Market Insights, Corey DeFreese, and VP of Product Innovation, Research & Insights, Katie Graybeal, as they guide you through episode one of our new series featuring research from TechTarget’s latest Media Consumption survey. They'll dissect the evolving tech buyer landscape, including the impact of GenAI, and equip you with actionable strategies to: - Better understand your audiences’ media preferences and where they are spending more of their time conducting research. - Build a diverse, omnichannel content plan capitalizing on the format buyers crave the most. - Understand where buyers place trust when it comes to GenAI and independent experts.