Consumer behavior and expectations are changing daily, and online shopping is more popular than ever. However, supply chain incidents, such as delays and missing orders, can have a major impact on how consumers view your retail or eCommerce brand—and how likely they are or aren’t to buy from you again.
In this webinar, we’ll discuss the results of a recent Supply Chain Consumer Impact & Sentiment study conducted by The Harris Poll on behalf of Sisu to uncover the cost of supply chain incidents on brand reputation and what retail companies can do to regain consumer loyalty. Additionally, we will highlight how to use decision intelligence to answer critical questions, diagnose issues and uncover opportunities.
Tune in as we deep-dive into:
-Common supply chain issues and the impact on consumers
-Trends and buying habits of the average online shopper
-The use of AI/ML-powered analysis to explore and visualize the impact
This survey was conducted online within the United States by The Harris Poll on behalf of Sisu Data between December 20-22, 2021 among 2,025 US adults ages 18+. This online survey is not based on a probability sample, and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables and subgroup sample sizes, please contact Tamara John (tjohn@sisudata.com).