The worlds of search and AI are colliding at record pace. The technologies are complimentary in many ways, including being able to Ground, Secure and bring recent data to an LLM for reasoning and more. With companies racing to deliver new customer and employee experiences powered by Elastic and AI, We'll cover the how and why of conversational AI as well as cover use cases that are emerging because of these new capabilities. We'll also cover the typical stages of maturity that teams and companies go through on their path to delivering a fast, scalable and relevant experience to market.