Communicating the Value of Your HSA to Your Multi-Generational Workforce

How to Communicate the Value of a Consumer-Directed Health Plan and Health Savings Account to a Multi-generational Workforce Sixty-six percent of employers with 1000+ employees offer a high deductible health plan (HDHP) with a health savings account (HSA). Yet, most employers don’t know how to effectively communicate the benefits of an HDHP with an HSA to a diverse workforce. The immediate advantages of HSAs are often overlooked, especially by younger populations who don’t fully understand how to evaluate the health plan options provided by their employer. And as the overall cost of living continues to rise, savings continues to become more of a challenge for Americans struggling to make ends meet. Join HSA Bank and Empyrean as our experts break down common barriers to HSA engagement and provide practical strategies to communicate the value of HSAs to all populations that make up your workforce. Register now to learn key tactics and approaches to: - Framing HSA contributions as an immediate and discounted injection of cash to cover healthcare costs. - Communicating directly, without jargon, and throughout the year to help your people understand tax savings, employer contributions, rollover benefits, and other HSA advantages that are beneficial in both the short term and in retirement. - Creating a personalized benefits experience for each individual employee to help them understand recommended HSA contribution levels that will support their financial wellness today, and not just in the distant future. - Understanding the financial constraints that can deter employees from contributing to an HSA, and effective strategies to help your people overcome these hurdles. Register today to help your multi-generational workforce leverage HSAs to manage their current healthcare costs of today while building financial stability for tomorrow.