Name: Software Monetization Matters: Effectively Working with Channel Partners
Start: 2021-11-18T17:15:00Z
End: 2021-11-18T17:15:20.000Z
Location: BrightTALK
Rating: 0

In a world increasingly driven by software, organizations of every size and type, and in every market, are under pressure to transform. 

For over 30 years, we have been empowering people and enabling companies to unlock the full value and potential of their software and to evolve beyond their limits.

Recognized as the industry leader, our global team of 450 experts, work across 20 countries. Our Sentinel Platform serves as the central authority for monetizing software and our services bring a full array of support to meet market demands.

We are passionate about ensuring that thousands of organizations, from global public enterprises to small family businesses, embrace change, drive innovation and create pursue new revenue opportunities with confidence today and into the future.
We are doers. We roll up our sleeves to deliver best-in-class solutions and services with integrity and dedication. We love what we do and the problems we solve.

We are Thales Software Monetization, but our friends call us Thales SM. 
Let’s build the future together



As a manufacturer or distributor of digital products, staying ahead in cybersecurity compliance is essential for mitigating risks and ensuring success. Join Thales and Hogan Lovells for a concise webinar on the EU Cybersecurity Resilience Act (CRA) and its impact on your business.

Gain a clear understanding of the new regulations, their risks and opportunities, and how to navigate compliance effectively. Learn how technology solutions can simplify integration, reduce legal risks, and strengthen your cybersecurity defense.

Navigating CRA Compliance: Bridging Legal Requirements and Technology Solutions

Cloud-Umgebungen sowie Applikationen in Container-Systemen isoliert zu betreiben erfreuen sich zunehmender Beliebtheit und Docker hat sich zum De-facto-Standard entwickelt. An die Lizenzierung stellen diese Szenarios besondere Herausforderungen, die sich jedoch mit dem entsprechenden Know-how und den Sentinel Monetarisierungslösungen meistern lassen.

In diesem technischen Webinar erfahren Sie, …
- wie Applikationen, die in Docker ausgeführt werden, lizenziert werden.
- wie Lizenzen mit Hilfe des Lizenzmanagers in Docker verwaltet werden. und u.a. Emergency Lizenzen generiert werden können.
- wie der Lizenzmanager in Docker verwaltet wird.
- wie sich die Cloud-Lizenzierung mit einem solchen Lizenzmanager realisieren lässt.

Dieses praxisorientierte Webinar richtet sich an alle, die sich mit der technischen Lizenzierung beschäftigen, Software-Architekten und Entwickler und zeigt zahlreiche Docker und .net-Beispielen. Alle technischen Inhalte können als Docker-Konfigurationsdateien und Beispiel-C#-Quellcode auf Anfrage bereitgestellt werden.

Lizenzierung in Container- und Cloud-Umgebungen

Transforming AI offers into profitable returns requires a strategic approach to AI software monetization. 

Join us for an engaging fireside chat with experts from the industry leaders at Thales and Simon-Kucher. You will come away with a solid grasp of the "Essential 4 Ps" of AI monetization—Productization, Protection, Packaging, and Pricing.  Learn how to lean into these elements to successfully offer an AI product while maximizing ROI.

The 4Ps for AI Monetization: A Webinar on How to Be Successful in Your AI Go to Market

Transforming AI offers into profitable returns requires a strategic approach to AI software monetization. 

Join us for an engaging fireside chat with experts from the industry leaders at Thales and Simon-Kucher. You will come away with a solid grasp of the "Essential 4 Ps" of AI monetization—Productization, Protection, Packaging, and Pricing.  Learn how to lean into these elements to successfully offer and AI product while maximizing ROI.

Join Amish Patel, Forescout and Adrian Pearce, Thales as they discuss the transformative power of data-driven strategies in driving business growth. 

Key Takeaways for Sales and Customer Success Teams:

- Gain insights into leveraging customer data to enhance sales strategies and customer engagement
- Learn how data-driven approaches can identify new revenue opportunities and improve retention
- Acquire actionable insights to optimize sales tactics and customer success initiatives

Data-Driven Growth: A Customer Story (Forescout)

Join us for the final "Protection" session of Software Monetization Matters series as we dive into the intricacies of software protection with a live technical demonstration featuring Sentinel Envelope. We will explore how Sentinel Envelope empowers software providers to safeguard their applications against unauthorized access and reverse engineering, ensuring the integrity and security of their intellectual property.

Protect Your Software IP: Sentinel Solutions Explained

Join us for an exclusive product demonstration showcasing how Sentinel enables businesses to swiftly deploy and monetize innovative business models, from subscription-based services to dynamic licensing arrangements.

If you are looking to capitalize on emerging market opportunities and drive revenue growth, this demonstration offers invaluable insights into how Sentinel streamlines the process of innovating your business models.

Key Takeways:
- Accelerated Revenue Growth
- Enhanced Customer Value
- Resource Efficiency

Unlock Profitable Growth:Introducing new business models made easy with Sentinel

Winner of the 2024 Tech Law Best Emerging Technology Award, CloudNine provides software to protect access to legally sensitive data files.

In this session, gain insights on how CloudNine takes advantage of flexible licensing deployments to safeguard access for their customers. Find out how CloudNine:

- Uses flexible connectivity to enable private file access offline and online.
- Protects file privacy with on prem and cloud licensing
- Enables self-activated orders and renewals

Register and get a complimentary coffee from us to enjoy during the discussion!

Protect Your Software IP: A Customer Story

Join us for an engaging and insightful customer panel discussion that brings the voices of our valued customers to the forefront.  In this session, gain firsthand insights from Hexagon Manufacturing Intelligence on how they have successfully utilized Software Monetization strategies, focusing specifically on licensing and entitlement management. This direct perspective offers actionable takeaways that can be applied to your own business challenges and innovation endeavors.

Unlock Profitable Growth:  A Customer Story

Welcome to the third installment of Software Monetization Matters. In this session, we focus on the pivotal role of harnessing data and analytics to revolutionize your approach to customer engagement, ultimately driving growth and maximizing revenue opportunities.

Key Takeaways:

- Data-driven Value Creation: Leverage data and analytics to understand customer preferences, behaviors, and pain points, enabling tailored offerings and services
- Aligning Data with Business Objectives: Integrate data insights into decision-making processes to identify revenue opportunities and mitigate churn
- Uncovering Revenue Opportunities: Utilize data to enhance customer engagement, reduce churn, and maximize upsell/cross-sell opportunities

Data-Driven Growth: Creating Value with Data and Analytics

Join Michael "MiZu" Zunke, CTO, Thales Software Monetization, and Ilaria Piras, Product Manager,  a they dive into the various approaches used by software providers to protect their software and generate revenue through licensing model.

If you are looking to gain insights into how to utilize licensing to protect your software assets and drive revenue growth, this is a not to be missed session!

Protect Your Software IP: Effective Security for Software Licensing

Join Michael "MiZu" Zunke, CTO, Thales Software Monetization, and Ilaria Piras, Product Manager,  a they dive into the various approaches used by software providers to safeguard software IP and generate revenue through licensing model.

If you are looking to gain insights into how to utilize licensing to protect your software assets and drive revenue growth, this is a not to be missed session!

Utilizing channel partners to distribute your offering can serve as a valuable extension of your sales team. It can also create challenges when transitioning to a new business model. Companies sometimes face channel partner resistance when instituting a new software entitlement and licensing plan. Demonstrating the tangible mutual benefits can help smooth this path.

Join Thales software monetization experts, Adrian Pearce and Rachel Present Schreter, as they explore proven approaches to incorporating your channel partners into a new software entitlement and licensing plan to maintain a positive, productive, and profitable relationship.

Software Monetization Matters: Effectively Working with Channel Partners

Business Growth

Customer Experience

Channel Marketing

Vendor Management

Supploe Risk

Partnerships

Software

Software Delivery

Product Management

Sales

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Software Monetization Matters: Effectively Working with Channel Partners

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