Who’s Better at Simplifying Complex B2B Ecommerce...Business or IT?

B2B customers’ expectations are higher than ever and selling channels continue to increase in number and complexity. Sales teams are fighting Ecommerce for relevance, channel conflict threatens decades-old relationships, and new entrants such as Amazon Business represent both opportunities and challenges to manufacturers and distributors. You have enough to contend with, does your Ecommerce platform need to add to the complexity? Or is a complicated infrastructure just a fact of life for the modern, digitally transformed B2B enterprise? Can eCommerce Solutions Be Simplified? - How do you launch an MVP without sacrificing long-term goals for stability and scalability? - Is it possible to bring a nimble, Amazon-like test and learn approach to your Ecommerce operation within a reasonable budget? - How do you estimate and control implementation and ongoing costs? - Do open vs. closed systems and new approaches (e.g. composable commerce, headless commerce) simplify or further complicate commerce? - Do business and IT users see these issues differently? Join Andy and Brian and a panel of industry experts from Keysight Technologies and ETNA Supply as they debate these critical issues and share actionable takeaways for industry practitioners.