Understand your customers and engage them with seamless, personalised content. Give them the freedom to explore and interact – and choose you.

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オートバイや船外機など様々な商品展開をしているヤマハ発動機株式会社は、これまで国やプロダクトラインごとに行っていた顧客情報の管理をグローバルに統一し、個人情報の管理と顧客理解という２つの観点でカスタマーエクスペリエンス向上をSAPと共に進めています。
本オンラインセミナーでは、ヤマハ発動機においてデジタル戦略を担う藤本氏を迎え、同社が取り組む顧客情報統合基盤の事例紹介と、SAPが実現するこれからの顧客情報統合基盤についてご紹介します。
 
対象：中堅以上の事業会社に属するマーケティング部門、営業部、経営企画部、情報システム部などカスタマーエクスペリエンス向上に携わっている方

SAP Customer Experience 顧客情報統合基盤活用セミナー 〜ヤマハ発動機事例

카카오엔터프라이즈는 카카오의 기술조직 AI Lab 이 분사해 2019년 12월 3일 정식 출범한 신생회사입니다. 신규B2B서비스 사업 출시로, 새로운 프로세스 정의보다는 SAP Sales Cloud 가 제공하는 표준 프로세스로 10주만에 빠르게 구축이 가능했습니다. 추가적으로 SAP CPQ와 Billing 을 활용하여 전반적인 영업 프로세스 일원화를 통해 빠르면 1시간, 늦어도 1주일안에 신규 서비스 출시가 가능해 영업직원의 디지털 편의성을 높이고 효율적인 운영이 가능했습니다.

카카오엔터프라이즈 영업직원을 위한 디지털편의성

Don’t miss your chance to join us and hear from Amanda Green, Head of Digital from Laminex on how an 80-year-old brand like Laminex has transformed themselves through digital channels to boost online revenue and enhance the online experience for their customers.

Amanda Green is one of Australia’s top eCommerce talents having made Internet Retailing's Top 50 People in eCommerce list four times. Having successfully developed eCommerce for Nike in Europe and revolutionised the eCommerce business for Nike in Australia, Green also led L’Oréal Australia in its digital transformation for eCommerce. Now at Laminex, she is leading the evolution of their B2B eCommerce and digital operations.

Attend this webinar to learn how you can:

- Simplify your customers’ experiences across the entire buying journey while streamlining your business processes
- Innovate quickly and at scale to respond to dynamic market conditions
- Deliver the best possible buying experience by embedding commerce everywhere to consistently understand and meet your customers’ needs

Laminex shares tips on building B2B resilience in the new normal

We have arrived at the next wave of customer experience evolution, just that this came without warning and without a grace period. Customer experience will never be same again amid the recent worldwide-pandemic that has left no one person unimpacted. 
 
What new customer expectations that have been formed and how realistic are they? How should businesses rise up to those expectations? What are some of tough decisions that businesses must make to survive and thrive in this reality? What is the vision for customer experience for the coming year?
 
Join our all-star panel discussion as they bare it open and keeping it real on how they have been dealing with the crisis, the lessons learned, and the aspirations for what’s ahead.

Volkswagen Australia, Frucor Suntory, DTDC Express Ltd: Keeping it real

Learn how your organisation can deliver the relevance and personalisation at every in-person and digital touch point across channels, from commerce and marketing to sales and service.

FranklinCovey & Woolworths NZ - increasing revenue while building customer trust

Harssha Shetty, Chief Marketing Officer, Hindustan Zinc Ltd. (HZL) shares the company’s digitisation journey with EVOLVE, India’s first non-ferrous metal buying platform by a producer.

Tapping on the huge potential in India’s Micro, Small & Medium Enterprises (MSME) segment, learn how HZL brought what their customers wanted, such as:

Real-time INR prices
Smaller MOQ size as low as 1 tonne
Direct-to-customer model
The convenience of ordering in just 3 clicks

With their success in the MSME segment, HZL has expanded their online offerings to more customer segments including key accounts.

Hindustan Zinc Ltd moves to e-commerce

The COVID-19 pandemic fuels the growth of online business while consumers are kept staying at home and use online channels to purchase goods. Despite the Hong Kong market’s long-standing preference for physical stores, the popularity of e-commerce has risen and shifted more traditional brick-n-mortar business towards online shopping.

In this webinar, we are delighted to bring you a virtual session in partnership with SAI Digital. We will share the best practises on how to accelerate your e-commerce strategy to drive your business growth.

In this webinar, we will discuss:

- Time to market for launching your e-commerce business
- How to optimise the cost and implementation of running an eCommerce with best practices and framework
- Ability to scale and extend the platform to support growing needs
Best practices
- Successful case sharing

This virtual session will be conducted in Cantonese language. Register today and secure your virtual seat!

Accelerate your e-commerce growth in the Hong Kong market and beyond

Commerce

Customer Data

Customer Experience

Digital Experience

Digital Transformation

Marketing

Personalization

SAP Customer Experience

Get powerful insights to run your business. CEOs, CFOs, CMOs, COOs, CTOs and CIOs are among the leaders in this community who connect with peers and experts to grow their businesses.

CxO Strategy

In the business management community, commercial experts will be sharing webinars and videos on an array of subjects. From sales and marketing, to finance, productivity and growth, this content will help you stay up-to-date with the current economic environment and provide timely management insight to drive business growth.

FranklinCovey & Woolworths NZ - increasing revenue while building customer trust

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