Realizing the true potential of AI means convincing financial services buyers that AI is a viable, business-critical tool. Accelerating consideration and adoption must start with a new narrative, one rooted in solving the real business problems faced by the financial services industry today. Using Metia’s proprietary data and analysis methodologies, we have uncovered a new narrative that will help fintech marketers to reposition AI as a business-critical tool rather than a concept or promise.