STRONGER 2023: Understanding Brand Damage Using Privacy Harm Taxonomy

Reputational damage has long been a source of contention when understanding business risk. We know the consumer cares, but how much? In this STRONGER 2023 breakout session, Steven Switz demonstrated how to view risk from the perspective of the consumer and what a data breach or non-compliance in data processing activities means to them. This can strongly indicate the reputational brand damage impact a business may be undertaking. Businesses often look solely at the impact of various risks to themselves and fail to consider the impact on the individual, which can be a generous source of information to understand the actual risk when making these decisions properly.