Beyond the Basics: 5 Key Opportunities for Enhancing Asset Management Marketing

Faced with ongoing headwinds of fee compression and an increasingly crowded competitive landscape, asset managers would benefit from considering how they can rethink their marketing strategy to further differentiate their brand. Yet so many asset managers take an undifferentiated approach to marketing, relying solely on facts and figures, neglecting marketing innovation, and not taking a broader view of their marketing strategy.  In this webinar, we propose 5 actionable steps – ranging from evaluating marketing technology to demand generation tactics to decision science – along with some examples, for how asset managers can reimagine and differentiate their marketing strategy.  Don't miss this chance to learn from industry professionals and gain a fresh perspective on asset management marketing. Webinar Speakers: Thomas Kan, Director of Marketing, Enterprise Solutions, Morningstar, Inc. Matt Chazin, Demand Generation Manager, Direct & Data, Morningstar, Inc.