Welcome to this week's The New P&L TO THE POINT. The New P&L TO THE POINT is a weekly podcast series where, in around 10 minutes each week, we break down the key elements of our weekly The New P&L conversations with industry leaders and entrepreneurs. We offer an opinion on the key points from the conversations and how our listeners may practically apply them in their businesses.
This week on The New P&L we break down and analyse our conversation with the phenomenal Jamie Mustard, author of The Iconist - The Art and Science of Standing Out, strategic multi-media consultant and Product futurist. In the Iconist, Jamie has codified the primal laws of what causes anything, in any medium, to STAND OUT and take hold in the human mind. His passion is to teach the science and art of obviousness, helping professionals, change agents, artists, leaders and businesses confidently and at will make their messages and ideas STAND OUT to their desired audiences.
This episode discusses:
The challenges of feeling invisible as leaders and entrepreneurs How feelings of invisibility manifest themselves in an entrepreneur or leader’s ambitions How it creates vicious circles and cycles of behaviour Tough exteriors and fragile interiors The very delicate balancing act of acting on the basis of invisibility in business A challenge for listeners
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