Name: Stop Overthinking Content: Show Your Expertise Using the Power of Q&A
Start: 2020-12-02T16:00:00Z
End: 2020-12-02T16:01:01.000Z
Location: BrightTALK
Rating: 3

Access timely, insightful discussions with industry leaders covering a broad range of marketing, digital and sales strategies and tactics to grow you business.

Media are busier than ever, generating more stories and covering more beats.  Yet most journalists report that only a quarter of their stories originate from media pitches (Source: MuckRack, 2021).  Further proof that there’s a huge opportunity for you to boost coverage, by following some simple yet powerful rules - rules that make your organization stand out in a crowded, noisy market.

On June 8th, join us for a special webinar with communications expert and award-winning news correspondent, Wilf Dinnick whose journalism experience spans over 20 years working at networks including ABC News, CNN, CBC and Al Jazeera. In this session, Wilf will share his secrets to help you promote your stories more effectively to journalists and boost media coverage in the outlets you want to be in. 

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Special Bonuses for Session Attendees: 
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*Pitch Evaluation*: Attendees that have registered before May 20th can send a sample pitch to us that we'll share internally with Wilf and our expert panel of journalists and media professionals, who will provide you with confidential feedback.

*Session Workbook*: To make the session even more valuable, all attendees will receive our “Guide to Boosting Media Coverage” at the end of the session which provides proven frameworks and worksheets to help you develop a winning media relations and content plan. 

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What You'll Learn
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- What matters most to journalists today and how to best pitch your stories without overloading them.
- How journalists quickly evaluate sources and why academic experts are more in demand than ever. 
- How to get more coverage related to breaking news stories by following a few simple rules.
- The power of providing a “counter-narrative” to give your experts an edge over others.

and much more...

Beyond the Media Pitch: How to Secure Better Coverage in Today’s Noisy Market

With all the noise about podcasting these days, have you been wondering how this might play a role in your existing strategy? 

Join us on September 14th at 1pm EST to hear from Podchaser who boasts the world’s most comprehensive podcast database, and learn what others are doing with this incredibly powerful tool.

Who will find value in this webinar?

Marketers, Communications Pros, Media Relations, Enthusiasts

Podcasting 101: 5 Ways to Get You Started

Your audience has questions.  Your experts have the answers. Studies show that structured Question and Answer type content can grow traffic to your website by as much as 10x by taking advantage of recent Google algorithm updates that boost organic search rank. In this session we’ll show you the fastest and most effective ways to create engaging Q&A type content with your experts.

What you will learn
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The #1 reason why Q&A structured content can outperform all other forms of content on your website.

Also...

- Why Q&A content is becoming critical if you want to get your experts at the top of Google.
- How to rapidly create high quality content by engaging your subject-matter experts.
- Best practices for using Q&A content to quickly fill in content gaps on your website.
- How Q&A content boosts brand visibility, engagement, lead generation and sales conversions

Stop Overthinking Content: Show Your Expertise Using the Power of Q&A

Question & Answer

ExpertAnswers

Content Marketing

Experts

The social media marketing community on BrightTALK is composed of thousands of engaged social media professionals. Learn about social selling, B2B social media and social media marketing for businesses with live and on-demand webinars presented by industry leaders. Fine tune your social media marketing strategy by participating in live webinars and round table discussions.

Social Media Marketing

Demand generation is the process through which a business integrates marketing and sales to move potential buyers down the sales funnel from interest to payment. The BrightTALK demand generation community is made up of thousands of professionals sharing and learning best practices for engagement marketing, demand generation and lead scoring and nurturing through interactive webinars and videos. Register and join the conversation to attend live webinars and have your questions answered by demand generation professionals and thought leaders.

Demand Generation

Search engines are the top driver of traffic to content websites, beating social media by more than 300%. The BrightTALK search engine optimization community is a collection of webinars and videos focused on search engine optimization techniques. Join thousands of professionals in sharing and learning through SEO webinars. Engage the community further by participating in live webinars and obtaining answers to your questions from industry thought leaders.

Search Engine Optimization

The digital content marketing community on BrightTALK is made up of thousands of marketers using rich media and thought leadership content to drive engagement. Join to learn best practices for digital content creation and distribution and explore how content engagement can help you connect with your existing and prospective customers and drive revenue.

Get powerful marketing insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on which marketing strategies and techniques are driving customer and revenue growth.

Marketing

The marketing community on BrightTALK is made up of thousands of engaged marketing professionals. Find relevant webinars and videos on marketing strategy, branding and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

Cloud computing has exploded over the past few years, delivering a previously unimagined level of workplace mobility and flexibility. The cloud computing community on BrightTALK is made up of thousands of engaged professionals learning from the latest cloud computing research and resources. Join the community to expand your cloud computing knowledge and have your questions answered in live sessions with industry experts and vendor representatives.

Cloud Computing

As an IT professional, many of the problems you face are multifaceted, complex and don’t lend themselves to simple solutions. The information technology community features useful and free information technology resources. Join to browse thousands of videos and webinars on ITIL best practices, IT security strategy and more presented by leading CTOs, CIOs and other technology experts.

Information Technology

Leadership styles are continually evolving to incorporate new ways of thinking about employee satisfaction, motivation and performance. Find webinars and videos on the strategies, techniques and qualities that make an effective leader. By participating in this community you will gain insight into current leadership theories and how to optimize employee performance.

Leadership

Get powerful insights to run your business. CEOs, CFOs, CMOs, COOs, CTOs and CIOs are among the leaders in this community who connect with peers and experts to grow their businesses.

CxO Strategy

In the business management community, commercial experts will be sharing webinars and videos on an array of subjects. From sales and marketing, to finance, productivity and growth, this content will help you stay up-to-date with the current economic environment and provide timely management insight to drive business growth.

Stop Overthinking Content: Show Your Expertise Using the Power of Q&A

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