How Publishers Clearing House Uses Feedback to Deepen Customer Relationships

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Presented by

Leslie Rich, PhD - Alchemer Research Solutions Expert

About this talk

Publishers Clearing House (PCH) used to be known for balloons and big checks. But now they're known as one of the most trusted data providers around. How did this happen? Chris Mitchell, VP of Surveys, at PCH will outline how PCH evolved into a top data provider, with the help of a robust feedback and data collection program. Topics will include how feedback professionals can get better response rates, how technology helps PCH collect data, the importance of strong privacy regulations, and the back-story of how PCH evolved into a top data provider. All registrants will receive a link to watch the video on-demand after the event.
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The Alchemer platform helps businesses like yours collect feedback, so you can deliver better experiences for your customers. Alchemer is designed for those who have outgrown SurveyMonkey and feel overcharged by Qualtrics. Our platform is easy-to-use, easy to implement, and leads the industry in speed-to-value and flexibility, so you can start collecting insights on day one. Only Alchemer puts customers at the center of everything a company does by integrating feedback directly into the systems and applications that power the organization today. Alchemer serves more than 15,000 global customers and 30% of the Fortune 500.