Name: How Marketers Use Market Research to Improve Results (EU)
Start: 2023-12-06T09:00:00Z
End: 2023-12-06T09:00:23.000Z
Location: BrightTALK
Rating: 0

The Alchemer platform helps businesses like yours collect feedback, so you can deliver better experiences for your customers. Alchemer is designed for those who have outgrown SurveyMonkey and feel overcharged by Qualtrics. Our platform is easy-to-use, easy to implement, and leads the industry in speed-to-value and flexibility, so you can start collecting insights on day one. 

Only Alchemer puts customers at the center of everything a company does by integrating feedback directly into the systems and applications that power the organization today. Alchemer serves more than 15,000 global customers and 30% of the Fortune 500.

Human Resources is facing more challenges than ever before, often with less budget and less time to complete tasks. It's time for HR to re-think the employee lifecycle process.

Join a NEW webinar all about how HR improves the onboarding process, on-going engagement, and retention of top talent. Alchemer's own HR and Product teams come together to introduce an automatic, intuitive platform to help HR bring employees into the organization, feel accepted in their role, provide needed resources, and set that employee up for success. This webinar includes a short demonstration of Alchemer Workflow, a platform HR teams use to facilitate the employee feedback process.

All registrants will receive an invitation after the event to watch on-demand. Be sure to sign up in order to receive that link.

How Human Resources Better Onboards, Engages, and Retain Talent

We’re thrilled to announce Alchemer Pulse: AI text analysis that instantly turns noisy text feedback into signals you can act on. 

Here’s the problem we’re solving: 
Open text feedback is full of valuable insights. But the sorting, tagging, and analysis are obstacles to understanding that feedback, and to making it valuable to your business. 

Here’s how Alchemer Pulse works: 
Alchemer Pulse is purpose-built to help customer experience and feedback programs act on unstructured feedback at scale: 
-Bring together all your open text to understand how your customers really think and feel—in their own words 
-Turn qualitative feedback data into trackable, actionable insights with summaries of themes and sentiment 
-Analyze and act on open text feedback faster than ever, at unheard-of scale, so you can track — and show off — your impact 

Join this webinar for an introduction to Alchemer Pulse, your new AI-powered text analysis solution. All registrants will receive an email after the webinar so they can watch on demand.

Watch the companion webinar, Rethink Your Feedback Strategy with Text Analysis: https://www.brighttalk.com/webcast/18320/618177?bt_tok={{Recipient.ID}}&utm_source=Alchemer&utm_medium=brighttalk&utm_campaign=618177

An Introduction to Text Analysis with Alchemer Pulse

This webinar serves as a short introduction to our newest product, Alchemer Workflow. 

Join host Jeannie Zaemes, Director of Growth Marketing, as she welcomes our two guests, Vanessa Bagnato, Director of Product Marketing and Alli Milne, Manager of Product Content and Adoption. 

This webinar speaks to why closing the loop with customers and employees is so important, how Alchemer approached this market challenge, and how exactly Alchemer Workflow helps companies close the feedback loop.

This short webinar dives into the Alchemer Workflow product — be ready for a short introduction to our no-code feedback workflow engine.

How Alchemer Workflow Helps Close the Customer Feedback Loop

Learn how to kick your surveys up a notch!

Enhance your surveys using logic, actions, style, and testing. These components help reduce survey fatigue for respondents and improve data accuracy and response rates for survey builders. 

Reserve your seat for this short webinar that will give actionable tips you can apply to your next survey.

Survey 101: Building Your First Survey can be found here: https://www.brighttalk.com/webcast/18320/613276?bt_tok={{Recipient.ID}}&utm_source=Alchemer&utm_medium=brighttalk&utm_campaign=613276

Survey 102: Refining Your Survey with Logic, Actions, Style, and Testing (EU)

Survey 102: Refining Your Survey with Logic, Actions, Style, and Testing (APAC)

Survey 102: Refining Your Survey with Logic, Actions, Style, and Testing

Join Alchemer thought leaders for a NEW type of webinar series: The Business of Feedback.

In our first episode, Bo Bandy (CMO) and Ryan Tamminga (SVP, Product and Services) discuss the current state of CX and their 2025 predictions. 

Topics include: How CX programs will be evaluated based on total cost of ownership (TCO), how CX teams leverage integrations to better act on feedback, why CX teams and CFOs will partner more in the coming year, and how CX teams become better stewards of business outcomes based on customer feedback.

All registrants will receive a link to watch the webinar on-demand after the event.

NEW: The Business of Feedback 1: The State of CX and 2025 Predictions

Learn how international cybersecurity company Malwarebytes selected a CX platform and delivered the ROI they needed in this short webinar.

Malwarebytes needed an enterprise feedback platform that was fast, flexible, and easy to implement. SurveyMonkey wasn't cutting it and Qualtrics would be too cumbersome and expensive.

Learn how Malwarebytes decided on a CX platform that would end up working for every department in the enterprise. Watch this free webinar today.

Forrester Case Study: Maximizing ROI for a CX Platform for B2B and B2C Success

In the wake of Digital Transformation, organizations have had to fundamentally change the way they do business and connect with their customers. This webinar looks at how brands can stay customer-obsessed in a very new and ever-changing digital business environment.

Alchemer Strategic Customer Success Manager Kira Pachen will help explain the changes impacting CX, marketing, and product teams navigating a post-digital transformation world. 

She will outline trends like struggling customer retention, budget cuts for CX teams, and the growing reliance on technologies like artificial intelligence (AI). She will also share stories of companies who reap the rewards of staying customer-obsessed during difficult times, growing revenue and loyalty.

All registrants will receive a link to watch the webinar on-demand after the event.

LIVE: How to Stay Customer-Obsessed After Digital Transformation

Reserve your seat for an exciting webinar about the market research trends we see on the horizon.

Join Leslie Rich, PhD, to discuss trends like the shrinking shelf life of research, how AI is changing the profession, how text analysis can help generate insights faster than ever, and how to respond when survey respondents have less time to devote to insights gathering.

This will be a must-see for market researchers and professionals who use research-backed analysis to improve their business.

5 Market Research Trends to Watch in 2025 (EU)

5 Market Research Trends to Watch in 2025 (APAC)

5 Market Research Trends to Watch in 2025

Alchemer SVP Ryan Tamminga joins host Jeannie Zaemes for an interview about how market researchers become more agile and show immediate business impact.

3 Ways Market Researchers Become More Agile

The Alchemer feedback platform helps you build and deploy surveys, respond to customers, and analyze your results to get to quicker value. But how do you go about creating your first survey?

This is a quick introduction to the Alchemer feedback platform. Learn how to create a survey in minutes with Alchemer Training Specialist, Mike Cronley. Mike will guide viewers through the Alchemer platform, introduce you to basic functionality, and demonstrate how easy it can be to send your first survey.

Survey 101: Starting a Survey in Alchemer (EU)

Survey 101: Starting a Survey in Alchemer (APAC)

Survey 101: Starting a Survey in Alchemer

Marketers need to understand how they can solicit the best research from their market research teams. This webinar introduces Alchemer CMO Chris Benham as he shares 30 years worth of stories in a webinar you can watch over your coffee break.

Learn from Chris as he shares stories of market research gone right — at enterprises like Webroot, AVAST, and Symantec. Chris shares tips and tricks for getting the best insights and delivering marketing results that matter.

How Marketers Use Market Research to Improve Results (EU)

Marketing

Market Research

Marketers

Researcher

Get powerful marketing insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on which marketing strategies and techniques are driving customer and revenue growth.

The marketing community on BrightTALK is made up of thousands of engaged marketing professionals. Find relevant webinars and videos on marketing strategy, branding and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

Increasing expectations for good governance, effective risk management and complex demands for corporate compliance are presenting a growing challenge for organizations of all sizes. Join industry thought leaders as they provide you with practical advice on how to implement successful risk and compliance management strategies across your organization. Browse risk management resources in the form of interactive webinars and videos and ask questions of expert GRC professionals.

IT Governance, Risk and Compliance

Enterprise applications have become a crucial piece of infrastructure for many businesses. The enterprise applications community on BrightTALK features the latest insights in enterprise application integration, enterprise application architecture and EAS software. Join the community to gain access to thousands of videos and webinars presented by recognized enterprise information systems experts and arm yourself with the knowledge you need to succeed.

Enterprise Applications

As an IT professional, many of the problems you face are multifaceted, complex and don’t lend themselves to simple solutions. The information technology community features useful and free information technology resources. Join to browse thousands of videos and webinars on ITIL best practices, IT security strategy and more presented by leading CTOs, CIOs and other technology experts.

Information Technology

Happy employees make productive employees. HR managers are now finding that compensation and benefits alone cannot keep employees happy; they also need nurturing through proper training and development. Join the BrightTALK talent management community to learn how to engage and retain your best talent by providing them with the tools and rewards they need to enhance their performance and reach their potential.

Talent Management

Get powerful human resource management insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on which HR practices and strategies have been shown to be effective in retaining and growing talent.

Human resources is intrinsically linked to business success and requires a thoughtful balance of a variety of complex issues. The human resources community on BrightTALK is made up of thousands of professionals in human resources exchanging human resources best practices and advice. Watch hundreds of on-demand webinars for immediate information or participate in upcoming live webinars and have your questions answered by respected HR thought leaders.

Human Resources

Get powerful insights on how to best serve today's customers. If you want to create a successful customer experience today, you will have to appeal to the need for “alone together” time. Millennials, Gen X, Boomers or Silent Generation all look for shared but individual experiences.

Customer Experience

The sales community on BrightTALK brings together thousands of engaged sales professionals. Learn about careers in IT sales and marketing, sales techniques and selling strategies. Join the discussion by participating in on-demand and live sales webinars and summits with leaders in the sales industry.

Sales

Get powerful emerging technology insights from influential experts. Connect with thought leaders and colleagues to get the most up-to-date knowledge on technologies like 3D printing, pervasive robotics, natural interfaces, connected everything and cognitive systems.

Emerging Technologies

The research and development community on BrightTALK brings together leading professionals in healthcare, technology and manufacturing to present on current topics in their fields. From big data in healthcare to online forensics training and medical research practices, the community is an exceptional resource for those looking to expand their knowledge. Be part of the conversation by joining the community and participating in interactive live webinars.

Research and Development

Get powerful operations insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on which systems and processes are driving operational efficiency, maximizing value and customer success.

Operations

In the business management community, commercial experts will be sharing webinars and videos on an array of subjects. From sales and marketing, to finance, productivity and growth, this content will help you stay up-to-date with the current economic environment and provide timely management insight to drive business growth.

How Marketers Use Market Research to Improve Results (EU)

Presented by

About this talk

More from this channel