How to Create & Use Mobile Surveys Without a Market Research Background

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Presented by

Melanie Fox, Product Manager, Alchemer Mobile

About this talk

Many product and mobile marketing teams simply don’t have a technical or formal background in market research. Given this, much of what people learn is learned through self-education (such as attending webinars like this one!). So how does one deploy killer, effective surveys that garner high response rates and actually useful feedback? We’ve got you covered. Watch this in-depth demonstration of how to set up and use surveys at every stage of the customer journey. Agenda: --Market research 101 --Surveys deep dive --Surveys & the customer journey --Key takeaways
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The Alchemer platform helps businesses like yours collect feedback, so you can deliver better experiences for your customers. Alchemer is designed for those who have outgrown SurveyMonkey and feel overcharged by Qualtrics. Our platform is easy-to-use, easy to implement, and leads the industry in speed-to-value and flexibility, so you can start collecting insights on day one. Only Alchemer puts customers at the center of everything a company does by integrating feedback directly into the systems and applications that power the organization today. Alchemer serves more than 15,000 global customers and 30% of the Fortune 500.