As organizations undergo their cloud transformation, they must rethink their approach across people, process and technology to achieve the benefits that cloud technology brings. Simply to iterate on what has been done in the cloud or in the datacenter will either fail or gain very little benefit. Instead, building a cloud operating model provides a big picture of what the future may look like across Business and IT domains. By defining how business and IT align their capabilities, processes and workforce to reach strategic business outcomes sets both the business as well as IT up for greater success and promotes a sense of purpose.